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Sales and Marketing Basics

Monthly Event - Third Monday of every month: 18:00 to 18:45 (GMT)

Sales and Marketing Basics

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 Sales and marketing is the number one concern of most small businesses. Most of us don't have a great deal of money to spend and we need to tell our story in the most cost-effective way. So we need to work out the best way of reaching the market with a story that relates us to our customers.

You have 12-15 hours a week to make your case – that’s to cover everything including writing, social media and blogging, face to face networking and of course selling.

All our research shows that small business owners like you don’t feel happy selling.Mainly people don't like cold calling and systems with a certain nervousness about pricing, presentation and closing.  At root is the fear of failure and rejection.

That's clearly what frightens people in cold calling, closing, asking for referrals, presentations but it's probably what causes the dislike of systems. Why engage with something that's going to prove you're not winning? - better to keep it vague. However the opposite is true. Systems are your friend – they take the personal out of prospecting.

You need to work smart as well as hard. Most small businesses sell services, not products and most are in the business to business sector. So in practice they have a smallish number of customers that are important to them and most orders involve some face to face selling.

So your marketing  has two purposes – to generate leads or enquiries and to provide the scenery for the play by providing supporting information. Traditionally that has been brochures but today people are going to check you out on line. They’ll Google you before or after they meet you. You need them to find good stuff about you. Testimonials, examples of your work, things that reassure them that

1.      You know your stuff

2.      You do what you say you will

3.      You are easy to work with.

This webinar will get you started - it's an introduction to our 1Man Brand training course. This is available as a CD based or online course, a series of workshops or a face to face consultancy programme.

You can find more details at our 1man Brand site. You can also buy the cd /online version here for £99 including VAT and UK delivery,

Do you have questions about Sales and Marketing Basics? Contact

Organiser specialises in Business Consultancy and Training focusing for the most part about how to use the Internet for marketing and smart working.

It's part of Free Spirits Ltd, set up in 2003 -  a family business based in Sussex  that runs a plant nursery and sells plants and garden products on-line.

We now employ 10 people and our annual turnover is £650k so we have plenty of experience of the realities of growing a business.

In our consultancy work we've worked with IT and Communications companies, Government Departments and Business Schools - as well as lots of small companies

  Contact the Organiser

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