Let's meet at Launchpad on December 06 at 7pm.
This lecture will look to provide attendees with an overview of researching, planning and creating an effective content marketing strategy for their website. We will learn how to you can create content on your site that not only drives more traffic to you but will result in more sales.
We will first talk about why content matters; how to effectively segment your customers to have a more targetted message for each; how to build a persona and find out what is their motivation, goals and pain points; how to structure a customer interview and asking the right questions to squeeze answers from them; how to create funnels and increase conversion of your marketing strategy; and then how to effectivly capture your leads into your CRM
Benjamin Powell, CEO of DSA Global, has been working in digital marketing for many years working with clients such as Bangkok Bank, TAT, Visa and Mahidol University. He is also involved in startups IRL Shooter, Little Hippo, Leadonics, Chotmai, ToMoBofu, Truckit and Fixer.
7:00 pm - Networking & Intro
7:30 pm - Talk: Sales and Leads through content marketing
8:15 pm - Joint Q&A
8:30 pm - Final Words
9:00 pm - Networking
Launchpad Co-working Space (Sethiwan Tower)
139 Pan Road, Sethiwan Tower,
Silom, Bangrak, Bangkok 10500, Thailand
LOOKING FOR THE NEXT SPEAKERS
PS: We are always looking for new speakers.
If you are interested, please send us an email at firstname.lastname@example.org
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