$0 – $65

Safeguarding Your Brand in a 24x7 News Cycle

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Boston University College of Communication, 640 Commonwealth Ave. Boston, 2nd Fl, Room 209

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When it came to dealing with a crisis, 60 Minutes legend Ed Bradley once said, "Be prepared, work hard, and hope for a little luck. The harder you work and the better prepared you are, the more luck you might have."

In today's 15-minute news cycle, depending on luck isn't an option. So what can brands, from the most established to the newly emerging, do to be prepared for when the moment matters most? And what steps should they take to manage crises most effectively to protect their brand reputation?

At this event, you will hear from corporate communications leaders and advisors who have successfully managed and navigated a host of corporate issues throughout their careers. The panel will focus on best practices in crisis communications, the importance of preparation, and the need for transparency and immediacy when we communicate.

Panelists:
Melissa Mahoney, Senior Vice President at Version 2.0 Communications
Gary Sheffer, Sandra R. Frazier Professor of Public Relations at Boston University. Former VP, Communications at GE
Dan O'Neill, Vice President and General Manager, Strategic Partnerships at Iron Mountain

Moderator:
Derek Delano, Senior Vice President at Tier One Partners
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Boston University College of Communication, 640 Commonwealth Ave. Boston, 2nd Fl, Room 209

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Refund Policy

Refunds up to 1 day before event

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