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SaaSy Demand Generation - Customers delivered! Live - Virtual (REGISTER INT...

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Location

Zoom - TBD based on a quprum

94111

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Description

[Due to COVID we are taking registrations of interest for a course - when we have a quorum we will be in touch to confirm dates - Register now with no commitment required.]

Customers delivered. A mantra every marketing person needs to follow.

[This workshop is hands-on and limited to only 15 participants!]

Timezones:

Daily Mon-Friday [1 week]
8am-9:30am US Pacific Time
3pm-4:30pm GMT

What you’ll learn:

This 5 session (90min each) live-virtual interactive workshop was designed for high-performing professionals who want to level up marketing efforts at their startup.

In a time when in-person lead gen events are not an option, you’ll learn best practices on messaging and positioning, how to deliver qualified marketing pipeline through alternative channels, and how to establish an inbound marketing engine that will set your team up for long-term success.

A Roadmap to Demand Generation Success

Getting alignment from your team is critical for marketing success. Over the course of 5 days we’ll show you how to build a plan that everyone can get behind, starting with highly targeted messaging and ending with the technology and tactics to see your plan through. After this workshop you’ll be ready to share your marketing vision confidently with leadership, sales, product and customer success.

Part 1: Nailing your messaging

You’ve heard of category creation and why that’s important. Now let’s build that into your core messaging and positioning.

Knowing your bullseye customers

In a startup focus is everything. By having your entire company clear on who your ideal customers are, you’ve set yourself up well.

Why personas matter

Creating personas doesn’t have to be complicated, learn a very simple way to create your personas that the company can understand.

Building a manifesto

We will work you through a step-by-step process on how to build your messaging manifesto. Learn why building your messaging manifesto before spending a dime on demand generation is the smartest decision you can make.

Part 2: Generating demand at scale

The inbound marketing flywheel effect

Structure your inbound marketing engine to scale pipeline long after you build it..

The sales frame of mind

Here we will walk you through a company’s sales plan so you can interpret your companys’ numbers and understand what your sales team needs to succeed .

Build a pipeline model based on your sales plan

All attendees get a spreadsheet to work on live in the workshop. By the end of the session you will know how many website visitors, leads, opportunities you need to succeed.

Create a marketing plan to meet your numbers

What are the key slides you need to create to ensure you get buy-in from your leadership team. How to choose your marketing objectives, and how to frame what you want to focus on.

What’s your big campaign?

Creating a campaign and campaign themes immediately shows how strategic you are, leave behind the one-off tactics and start showing the team how you can deliver results and be strategic at the same time.

So many marketing channels, so little budget

We walk you through real-life examples of how to choose which channels are the best for the type of business your running, and we will share with you when to kill programs.

Content that drives sales

We’ve heard offers make a difference in growing pipeline throughout the funnel. Let your content deliver outsized contribution.

Marketing budget

Create the right marketing mix between programs and headcount

Part 3: Metrics & Marketing Operations

Metrics, metrics, and more metrics

What to concentrate on, identify what are your marketing leading indicators

What’s in your marketing stack?

We look at how other companies are building their marketing stack.

Smooth operations

Establish a cadence of inspection points, and meetings. It’s vital to keep your stakeholders informed every step of the way.

Working with outside vendors

As a startup you’re always going to need outside help with contractors. We will share with you how to get the most out of the relationships.

Let’s talk about failing

Under the hood stories of how campaigns have failed and what we've learnt along the way.

Bonus resources

We refer to these resources all the time to give us inspiration and guidance.

FINAL: Your 90 day execution plan

FAQs

How can I contact the organizer with any questions?

Email events@saasysalesmanagement.com

What's the refund policy?

50% refund available 2 weeks prior to the event. Participants may transfer their ticket to another person by notifying events@salesopscentral up to 48 hours ahead of the event. It should be noted that replacements will be approved at the discretion of organizers to preserve the value of the alumni cohort.

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Date and Time

Location

Zoom - TBD based on a quprum

94111

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