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Running Your Band Like a Business

Tomato Sass

Thursday, January 18, 2018 from 6:00 PM to 8:00 PM (CST)

Running Your Band Like a Business

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Join Us! 4h 8m Free  

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Event Details

Indie artists have more opportunities than ever to get their music heard and in the hands of fans all over the world. Our guests, Ariel Bloomer and Shawn Jump of the accomplished band, ICON FOR HIRE, will share with us their journey from being a band backed by a label to making the decision to run their band they way wanted, ultimately creating a thriving business! They will share with us what it means to “Run Your Band Like a Business” and how thinking differently has catapulted them to a level they hadn't seen in their career.


What does this mean for music business professionals? A lot! There are more and more opportunities for all of us to find a path doing what we love. Whether you are working in some capacity with a younger, emerging artist or bands/ artists who are more established, the reality is it takes us all to get music to even broader audiences and start develop the path to success.

  • Learn what running your band like a business looks like from the pitfalls to the successes

  • Learning the power of not waiting for opportunities rather creating them!

  • Breaking down the business side of running a band and strategies that create incredible results: Marketing and Social Media, Distribution, Booking, Getting on and Creating Playlists, PR, General Operations, etc

  • Knowing when to bring in their right experts as consultants or staff, how to find these people, and how to determine the right fit at the right stage of the band

  • Industry consultants learning how to find these artists and work with them in the most effective manner
  • Learning the tools that create momentum and the resources that will bring the right outcomes


Facilitators:  ICON FOR HIRE


Despite their name, ICON FOR HIRE aren’t indebted to anyone but their fans. Since forming in 2007, the duo—singer Ariel Bloomer and guitarist Shawn Jump—have amassed a legion of followers who have connected with not only the band’s genre-bending sound, but also their honesty. That soul-baring spirit and realism is at the heart of everything Icon For Hire do, and it’s front and center on their latest Billboard-charting release, YOU CAN’T KILL US. Produced by Mike Green (Gwen Stefani, All Time Low) and funded by fans through Kickstarter on a campaign that raised $127, 200—making it one of the year’s highest-raising music campaigns—the self-released album marks a brand-new chapter for the band. Blending hard rock, hip-hop, electronica and pop into an anthemic swirl of both melody and muscle, You Can’t Kill Us isn’t only a modern sounding record—it’s awash in lyrical themes that tap into the times as well. Addiction, depression and self-worth are all topics Ariel addresses and these themes reverberate loudly in today’s tumultuous, judgment-first culture. After all, having survived the record label system and reemerged stronger than ever, Icon For Hire are living proof that you can take control of your life—and that’s perhaps the greatest success anyone can hope to accomplish.   ~ Evan Lucy

Have questions about Running Your Band Like a Business? Contact Tomato Sass

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When & Where

New West Records
2923 Berry Hill Drive
Nashville, TN 37204

Thursday, January 18, 2018 from 6:00 PM to 8:00 PM (CST)

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Tomato Sass

Tomato Sass is an online platform where women can speak their minds, empower each other, and stand together as we navigate through the uncertain waters of the music industry. Through in-depth interviews, educational question and answer sessions, and a whole of positive conversations.Tomato Sass is committed to bringing awareness to the tools and issues that drive success. We want to help women realize that the path to independent freedom as a music professional all within our reach. The Greenhouse Sessions is our interactive workshop series with the goal of empowering women to gain the tools, knowledge, and confidence to move their careers forward.

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