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Running Lean: Workshop by Ash Maurya

Lean Disruptor

Wednesday, November 9, 2011 from 9:00 AM to 5:00 PM (GMT)

Running Lean: Workshop by Ash Maurya

Ticket Information

Ticket Type Sales End Price Fee Quantity
Running Lean - Early Bird   more info Ended £149.00 £0.00
Running Lean   more info Ended £199.00 £0.00

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Event Details

ThousandSeeds in association with the NDRC  (National Digital Research Centre) invites you to attend our upcoming workshop -- Running Lean -- hosted by ThousandSeeds and presented by Ash Maurya, founder of USERcycle, author of Running Lean.

Venue: Main Lecture Theatre, University of Arts - London College of Communication, Elephant & Castle, London SE1 6SB, on Wednesday 9th November 2011.

Time: 9 a.m. to 5 p.m.

Workshop Overview:

Most startups fail. Not because they fail to launch what they set out to build, but because they waste time building the wrong product. Running Lean was developed through rigorous testing of Lean Startup, Customer Development, and Bootstrapping techniques on dozens of products. This in-depth, hands-on workshop is designed for early-stage tech entrepreneurs who want to raise their odds for building successful products. We'll go beyond the typical overview of the Lean Startup methodology and instead go deep into such key questions and challenges as:

*       How do I vet new product ideas?

*       How do I document my business model?

*       How do I find early customers?

*       How do I systematically test my business model?

*       How do I build and measure what customers want?

This workshop includes a copy of Ash Maurya's book: Running Lean and early-access to the companion business model validation tool: Lean Canvas. Presenter: Ash Maurya, founder of  WiredReach, author of Running Lean

Ash Maurya (@ashmaurya) is praised for offering some of the best and most practical advice out there for entrepreneurs. He challenges the notion that start-ups should plan based on gut, intuition and luck. Instead he applies a systematic process for rigorously stress testing your "Plan A" until you achieve a plan that works. He is the founder of USERcycle ( Since bootstrapping his last company seven years ago, he has launched four products and one peer-to-web application framework. He has been rigorously applying customer development and lean start-up techniques to his products, which he frequently writes about on his blog (

"Running Lean is the kind of book that you will keep by your side and use as a constant reference guide and sanity check." - Ben Yoskovich, Year One Labs  

"If you're a startup founder who hasn't read it, you're already losing the race." - Chris Griffin, CEO - Betable  

"This book should be required reading for any entrepreneur contemplating a web startup." - Dave Moskovitz  

"Running Lean is pure gold! Seriously, someone on my team refers to it EVERYDAY!" - Kirtus Dixon

Attendance is limited. Please register before October 29th to avail of the special early bird price.

Have questions about Running Lean: Workshop by Ash Maurya? Contact Lean Disruptor

When & Where

University of the Arts - London College of Communication
Elephant & Castle
SE1 6SB London
United Kingdom

Wednesday, November 9, 2011 from 9:00 AM to 5:00 PM (GMT)

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Lean Disruptor

Welcome to Lean Disruptor.

This is our (Sean McNulty and Raomal Perera)  journey in search of tools to help companies find ways to disrupt a process.

Sean and I have worked very closely together on a number of successful joint consultancy assignments. Sean brings his extensive experience in design methodologies to the table and I bring in my experience of building technology companies. During our most recent assignment in Trinidad, it dawned on us that we look at Design and Lean tools in  separate silos. It is almost as if we let designers do there own thing while we the engineers focus on building the products.

This blog is a result of our efforts in integrating design tools with the set of lean tools in helping our clients build better products and reduce their risk of failure.

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