San Francisco, California
London, United Kingdom
RPM invite you as part of London's Social Media Week for a panel discussion over breakfast.
Chaired by RPM's Head of Digital Strategy, James Poletti, the panel will be discussing:
"Is real world "sociability" the key to social media success?"
James will be joined by the following industry experts:
- Pascal Auberson - Founder & Technical Director, Specialmoves
- Tom Roope - Founder, The Rumpus Room
- Tim Manning - Director, Swarm
In a media landscape so dominated by technology, it's easy to forget that the cornerstone of social media is 'sociability'. The challenge for social media marketers working in a pure digital context is to harness the powerful sociability that comes from real world experiences and interactions - creating deep physical touchpoints and shareable content that can light the touch paper for participatory ideas. Earned media often needs the fuel of real world experiences to fully ignite.
This event is aimed at marketing and advertising professionals, especially those in the digital sector. It will underline the importance and benefits of integrating social media with offline activity.
When & Where
About RPM: RPM is a proudly independent, award-winning marketing communications agency. Helping brands walk the talk since 1993, we work with some of the world's most respected advertisers: Diageo, E.ON, Heineken, Mondelez, M&S, Reebok and Sky to name but a few. We believe that marketing today is less about what you say and more about what you do; and that 'brand behaviour' is one of the strongest ways to change human behaviour. So we create tangible experiences that fulfill brand promises and provide credible stories for broadcast and content- hungry media. We put our heart and soul into sociable ideas that people want to spend time with and talk about, and that ultimately change behaviour. Recent accolades include: MAA 'Best Experiential led Campaign' 2012 (Talisker- Sail in Cinema), The Drum’s 2013 Chip Shop Grand Prix for ‘Creativity with No Limits’, The Sunday Times’ ‘Best Small Companies to Work For’ league for six consecutive years, Twice voted by Marketing Magazine as ‘Experiential Agency of the Year’.