$10

RPC Business Seminar Series: "Marketing for Small Businesses "

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Goei Center

818 Butterworth Street Southwest

Grand Rapids, MI 49504

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Are your marketing dollars working for you, or are you throwing money in the wind?

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a. What is marketing?

b. How do I find out who my ideal customer is?

c. Do I really need to determine my “ideal customer” niche?

d. What is a sales funnel?

e. What is a CRM (Customer Relationship Management) System?

f. How do I get people interested in my product or service?

g. Have I established a story or pitch for my company?

h. Is my “story” uniform on all marketing materials, website, and what other team members are saying too?

i. What is a pipeline?

j. How do I set up a marketing strategy? Specifically – Social Media Strategy?

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Goei Center

818 Butterworth Street Southwest

Grand Rapids, MI 49504

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