RPC Business Seminar Series: "Marketing for Small Businesses "
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a. What is marketing?
b. How do I find out who my ideal customer is?
c. Do I really need to determine my “ideal customer” niche?
d. What is a sales funnel?
e. What is a CRM (Customer Relationship Management) System?
f. How do I get people interested in my product or service?
g. Have I established a story or pitch for my company?
h. Is my “story” uniform on all marketing materials, website, and what other team members are saying too?
i. What is a pipeline?
j. How do I set up a marketing strategy? Specifically – Social Media Strategy?