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ROI of MU Planned Giving Marketing

Mid-America Charitable Gift Planners

Friday, February 8, 2019 from 7:30 AM to 9:00 AM (CST)

ROI of MU Planned Giving Marketing

Ticket Information

Ticket Type Sales End Price Fee Quantity
MACGP members
For those who are current members of Mid-America Charitable Gift Planners
Feb 8, 2019 Free $0.00
Non-Member - 1st time in 2019 Feb 8, 2019 Free $0.00
Non-Member - >2nd time in 2019 Feb 8, 2019 $25.00 $2.28

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Event Details

How do you measure the results of marketing planned gifts at a major university? In 2018, the University of Missouri-Columbia (MU) planned giving office enlisted the help of graduate students in the MU Truman School of Public Administration to help them determine the historic ROI of MU’s planned giving marketing. This presentation will share the results of the project, the impact of an investment in planned giving marketing, a comparison of the results at MU against that of a benchmark institution, and insights for future planning gained through the study.

Take-aways: 

  • How to measure ROI for planned giving marketing
  • How to do effective planned giving marketing
  • How to justify a planned giving marketing program from an ROI perspective

Agenda:

7:30 – 7:50 am Registration/Breakfast
7:50 – 8:00 am Announcements
8:00 – 9:00 am Program

Presenter: Dr. James O. Preston, Assistant Executive Director in the Office of Gift Planning and Regional Advancement- University of Missouri - Columbia

Dr. Preston works with planned giving donors, supervises two development officers and directs the university’s planned giving marketing program. He has been a planned giving professional since 1999. Preston lives in Jefferson City, Missouri, with his wife, Rachael. They have three grown children.

Have questions about ROI of MU Planned Giving Marketing? Contact Mid-America Charitable Gift Planners
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When & Where


Kauffman Foundation Conference Center
4801 Rockhill Road
Kansas City, MO 64110

Friday, February 8, 2019 from 7:30 AM to 9:00 AM (CST)


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Organizer

Mid-America Charitable Gift Planners

MACGP encourages dialogue among donors, professional advisors, and charity representatives. In addition to monthly programs, we also sponsor the Annual Building Blocks of a Planned Giving Conference, a half-day program is designed to present information useful to those wanting to know more about planned giving. The Council also sponsors virtual seminars and other programs for fundraising and allied professionals with related organizations throughout the area.

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