$7.50 – $15

Rise of Voice Marketing - Brand Success Metrics / Alexa, Google Assistant

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Betaworks Studios

29 Little West 12th Street

New York, NY 10014

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How can developers, product, & marketing leaders leverage the voice channel (Alexa/Google)?

7 speakers representing hundreds of skills plus top brands share stories and techniques from early adopters working with billion $ brands in retail, food, fashion, and more.

Can new entrants leapfrog through voice marketing with Alexa, Google Assistant?

How can we apply lessons from China's voice-first success to early starts in the West?

What is the cost of waiting to enter the voice space?

2017's voice event we featured early adopter stories and trends. Now we have some data for you.

Event Schedule:

6:00 PM Networking & Food, Beer
6:30 PM Kickoff & Sponsors (VOICE, Betaworks Studios)
6:35 PM Matt Hartman, Betaworks Ventures
6:45 PM Brett Kinsella, voicebot.ai
7:05 PM Will Hall, RAIN
7:30 PM Expert Builder Panel

Claire Mitchell, Director at VaynerMedia
Doug Robinson, CEO of Fresh Digital Group
Shilp Agarwal, CEO of Blutag
Brandon Kaplan, CEO of Skilled Creative

8:20 PM Extended Q&A followed by networking

Presentation Summaries:

Talk 1 - Matt Hartman - The Third Wave of Audio - The next wave of audio will be about monetization, discovery, & voice-first interfaces

Talk 2 - Brett Kinsella - Driving Marketing Channel Success with Alexa and Google Assistant

Talk 3 - Will Hall - The Distorted Crystal Ball and the Future of Ambient Assistance

AI. Voice. Big Data. We are standing at one of the most profound inflection points in the history of technology. More than just buzzwords, each of these topics contains the very real seeds of transformation and disruption. Over the next 20 years, $16 trillion will be added to the global GDP because of AI; leveraging this moment in time is critical to our success. But where to begin?

This talk will explore the impact of China's 2030 AI initiatives and how China's evolution portends massive changes for the Western world. The staggering adoption of voice technology in China has revealed key principles that the rest of the world can learn from and apply today. Exploring these topics will provide both cautionary tales and a reliable roadmap for both short and long-term applications of voice technology for brands. Additionally, case studies will be shown across a range of industries that evidence these emerging principles in action today.

Expert Builder Panel - Lessons from the front lines

What does the frontier of voice mean for billion dollar brands in retail, food, fashion and more?

Can an Alexa skill drive more foot traffic to a retail store?

What is the cost of waiting to enter the voice space?

Bots and AI will host a panel of builders that have helped big brands get early success in voice and share with the audience pragmatic advice and substantial use case outcomes,

Speaker Bios:

Matt Hartman is a partner at Betaworks Ventures. Betaworks invests in companies that change the way we communicate. Betaworks was the first investor in Gimlet Media, Anchor, and about 10 other companies in the audio category. Matt also curates a HearingVoices.xyz, a weekly newsletter about voice interfaces, and hosts the 5-minute daily podcast TLDR Daily, where a smart person shares the "TLDR" ("too long; didn't read") on an article he or she read recently. You can find Matt on Twitter @matthartman

Bret Kinsella CEO/Founder at Voicebot.ai and host of the Voicebot weekly podcast. Voicebot's goal is to gather in one place the most important news, commentary, research and analysis of voice technology. While other publications will cover AI generally, chatbots or related technologies, Voicebot's focus will be on the emerging voice segment. Voice is the user interface change that will drive a new industry and a new way for people to interact with and control computing resources.

Will Hall is the Chief Creative Officer at RAIN, leading combined teams of strategists, engineers, and designers. He serves on multiple advisory boards on voice and emerging technology. Over the past 14 years, he's worked at agencies with key clients like Amazon, Adobe, Facebook, Sony, Adult Swim, Puma and others. He is also an adjunct professor of Design at NYU.

Sponsors:

This event is made possible with the support of VOICE and Betaworks Studios.

Sponsors


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Date and Time

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Betaworks Studios

29 Little West 12th Street

New York, NY 10014

View Map

Refund Policy

Refunds up to 7 days before event

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