Ridiculously Good Content with Ann Handley – B2B FastTracks Special Session

Registration opens at 2:30pm, Presentation at 3pm

We are a planet of publishers, yet many of us are squandering our opportunity.

That’s because in our content-driven world, writing matters more now, not less. Our online words are our emissaries: They tell our customers who we are.

Join Ann Handley, MarketingProfs’ Chief Content Officer and best-selling author, as she brings fresh life to content strategies with advice from her new book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.

Ann will explain how our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy—or it can make us seem humdrum or discombobulated or flat-out boring. That’s true whether you’re writing a listicle or the words on a SlideShare deck, and it’s also true of the words you’re reading right here, right now…

In this talk, Ann Handley will:

• Tell you why you need to put a new value on an often-overlooked skill in content marketing
• Give some practical, easy ways to become a better writer, and how to tell a true story well.

This isn't a talk on grammar and usage (boring). This is a fun talk about the future of marketing and how you can get the edge by making your own writing ridiculously good.

Everyone who attends will receive a copy of Ann’s new book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Don’t miss out!

Sponsored By:

RivalIQ - Competitive Intelligence for Busy Marketers. Track and compare key metrics like social engagement, and keep tabs on what your competitors are saying and sharing.

Netprospex - NetProspex is the leading provider of B2B marketing data services and data management.

ReadyTalk - Hosting a webinar shouldn’t be rocket science. Audio and web conferences aren’t brain surgery. And, customer care doesn’t include a system of beeps and prompts. It should be user friendly, reliable and supported by a team of professionals, which is exactly what we deliver.