$20 – $50

RFRS x BROKAW RANCH with Will Brokaw

Event Information

Share this event

Date and Time




88 Hardie Place

San Francisco, CA 94108

View Map

Event description


Come Hungry, Leave Inspired


An RFRS gathering is a casual yet intimate traveling food experience that takes place in unique food spaces. As always, the gathering will center around honest and authentic live storytelling from changemakers in food over light bites and wine.

Live Storytelling

On Monday, May 21, participate in an intimate discussion with Will Brokaw of the Brokaw Ranch Company at Homage. Born into a 3-generation avocado and citrus farming family, Will heads up the farmers' market and direct restaurant sales of the 200-acre farm. Over a menu of shared appetizers featuring Brokaw avocados*, prepared by Homage chef/owner David Kurtz, listen as we hear about Will's challenges and successes of sharing one of the Bay Area's most beloved avocados by chefs and locals alike.

*Please note: the format of this evening is slightly different than our previous gatherings. We will be starting 30 minutes earlier (at 5:30pm), with a 2-hour format, and instead of a full meal, your ticket will include a glass of wine, avocado-infused appetizers, and the story.

Evening Itinerary

5:30-6:00p Arrival, mingling with your included glass of wine + avocado-infused appetizers

6:00-6:10p Introductions, transition to storytelling

6:10-6:50p Live storytelling, q&a

6:50-7:30p Post storytelling discussions

About Our Storyteller, Will Brokaw

I was born into a 3-generation avocado & citrus growing/propagating family in the late 60s. In 1993, I personally started direct-marketing our families’ avocados & citrus in the Bay Area and have been in charge of Farmers’ Market and direct restaurant sales ever since.

Participating in the family business was of little interest to me as a boy and young adult, but having run into a wall in my “chosen” career, I’d decided that participating at Certified Farmers’ Markets looked like a lot of fun; lo and behold, it became my life’s work.

Farmers’ Market proceeds waned over the first part of the millennium, possibly due to the over-saturation of markets and a slowly declining economy. This trend, however, was soon to be followed by a farm-to-fork revolution on the part of innovative and exciting restaurant establishments and by the dawn of avocado-on-toast. We have since transitioned our business to better serve these clients and we’re having so much fun!

I married my junior-college sweetheart, believe it or not, 2 years ago at age 48. In our spare time, Mirella and I love dining at client-restaurants in the city and cooking, watching movie rentals and chilling in airbnb rentals.

About Brokaw Ranch

The Brokaw Ranch Company specializes in intensively farmed avocado, specialty citrus, and subtropical tree-fruit production. The Brokaws endeavor to consistently produce plentiful crops of top-quality fruit while being good stewards of all resources: soil, water, and people. They try to avoid using synthetic chemicals for pest control but do use them when organic control methods are not effective. They also use a combination of synthetic and natural products for soil fertility. The Brokaw family earnestly pursues the introduction of new and superior avocado, citrus, and subtropical tree-fruit varieties for its patrons.

About Our Host, Homage

Homage, a unique financial district lunch destination, provides food reflecting and honoring local farms in the Bay Area. The large open-air space creates a welcoming atmosphere for morning coffee or a meeting place to conduct business matters. At night, the room can be converted into an intimate setting for after-work libations and multiple plates from the kitchen.

Weekly, our team travels to the farmers market, gathering what we decide is in perfect ripeness and prepare an ever-changing, concise menu. Our focus is on simplicity, freshness, and technique. We expedite the demanding pace of a financial district lunch service by streamlining our menu. Simple, well-executed salads, an option of soup, fresh pasta and daily roasts are prepared that morning. Loaves of bread using freshly house-milled grain, are baked alongside the rotating, seasonal menu.

About Our Co-Sponsor, CUESA

CUESA (Center for Urban Education about Sustainable Agriculture) is a mission-driven nonprofit organization dedicated to cultivating a sustainable food system through the operation of farmers markets and educational programs. Founded in 1994, CUESA operates the world-renowned Ferry Plaza Farmers Market (where Brokaw Ranch has a stand on Saturdays) and Mission Community Market in San Francisco, and the Jack London Square Farmers Market in Oakland.


What's the refund policy? Are my tickets transferrable?

Tickets are fully refundable until 7 days prior to the gathering when they become non-refundable. Tickets are transferrable. Please contact us if you need to transfer your ticket(s).

What does the ticket include?

Ticket includes appetizers, a glass of wine, and the story.

What are my transportation/parking options for getting to and from the event?

2 blocks from Montgomery station

Do I have to bring my printed ticket to the event?

No, you do not need to print your ticket.

Other important information.
* Our pricing is reflective of the cost to put on a gathering. For those who would like to attend but are financially unable to pay the full ticket price, please utilize the limited farmer/student/low-income ticket option.

* Please note that we photograph, video and audio-record throughout the gathering. By entering the space and joining us, you are granting us permission to record you.

Thank you!

The RFRS Team

Share with friends

Date and Time



88 Hardie Place

San Francisco, CA 94108

View Map

Save This Event

Event Saved