Reykjavik NEXT Program: Customer Discovery
Wednesday, April 10, 2013 at 6:00 PM - Wednesday, May 8, 2013 at 7:00 PM (CEST)
NEXT is an in-person, action-based five-week program that lets early-stage entreprenerus apply Steve Blank's Customer Development methodology in a challenging and socially accountable environment in your local community.
Why Should you attend a NEXT: Customer Discovery program?
Listen to what Steve Blank has to say about NEXT
Early stage entrepreneurs often become infatuated with their product -- building something to solve a problem they think (or sometimes hope) people actually have. But the reality is that there is nothing more powerful for an entrepreneur than building a product that solves a real problem for a customer. Its only by structured customer discovery that you'll learn what your customers need solved, how to solve it easier, cheaper or faster, and what you can get paid for. It seems so simple, but it's really not that obvious to most first-time (or even multi-time) entrepreneurs.
With NEXT you'll put down your product and pick up a notebook to start speaking with your potential customers -- actual businesses and users. Expect to interview over 50 prospective customers during NEXT and get extensive feedback from experienced entrepreneurs in your local community. You'll be a part of a cohort of other entrepreneurs as well as mentors and coaches to help you even after the course is complete.
And most importantly, you'll finish NEXT with an answer to the question: "Why Should I Build This Product?" NEXT helps you to break down your assumptions, fail fast and get laser focused on building something your customers will love. Come out more prepared to speak about your company, to deal with feedback and to answer the tough questions from potential employees, partners and investors. All in all, you'll be more prepared to succeed -- and that's what NEXT is about: "Getting you ready for whatever's NEXT."
Are you up for the challenge?