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REV Market Alliance Reaching Your Consumer:Marketing on a Shoestring Budget

REV Birmingham

Monthly Event - Last Friday of every month: 2:00 PM to 4:00 PM (CDT)

Birmingham, AL

REV Market Alliance Reaching Your Consumer:Marketing on a...

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Food Alliance Program-Local/Federal Support 1 hour before event Free  

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Event Details

REACHING YOUR CONSUMER:  MARKETING ON A SHOESTRING BUDGET

 March 22, 2013 -   2:00 pm - 4:00 pm

Inspiration intersects with tangible tactics in this session as we explore low-budget marketing strategies to effectively reach consumers at the community level. Hear from community-based organizations and local food retailers as they share lessons learned and proven marketing methods.

 

Following this session, you will be able to:

·         Clearly define your target demographic.

·         Perform a simple market analysis to better understand your consumer’s needs and preferences.

·         Craft engaging messaging and deploy tactics to reach consumers based on market analysis.

·         Use web and social media strategies to connect with consumers.

·         Deploy community-appropriate strategies for marketing produce in food desert communities. 

Agenda

Welcome

Taylor Clark, UFP Manager

5 minutes

Introductions & Expectations

All

10 minutes

Marketing & Community Outreach Experience

All

5 minutes

Connecting with Your Consumer: Creative Messaging, Social Media and More

Jen Barnett, CEO, Freshfully

1 Hour

Grassroots Community Outreach:

One Organization’s Success

TBD

30 minutes

Evaluations

All

5 minutes

Upcoming Workshops

Taylor Clark

5 minutes

 

For more information contact Taylor Clark.  205-595-0562 x 230

Have questions about REV Market Alliance Reaching Your Consumer:Marketing on a Shoestring Budget? Contact REV Birmingham

Where



REV Birmingham & United Way of Central Alabama
3600 8th Avenue South
Birmingham, AL 35222

Organizer

REV Birmingham


REV Birmingham (REV) revitalizes places and energizes business to create vibrancy in the City of Birmingham. REV is an economic development organization that stimulates business growth and improves quality of life in Birmingham’s City Center and its Neighborhood Commercial Centers.

  Contact the Organizer

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