San Francisco, California
London, United Kingdom
Some skeptics are still under the impression that marketing research is limited to focus groups, mall intercepts and telephone surveys and to companies with big budgets. The good news is research has evolved and is more accessible than ever. Do-it-yourself, affordable and quick turnaround marketing research options can help direct response marketers from every size business make informed decisions.
Join SD Direct Tuesday, February 21, 2017, for a Lunch & Learn to hear expert marketing researcher Kirsty Nunez demystify marketing research and share how you can conduct research yourself, or at a low cost, and improve the rate of response on your direct marketing efforts.
This presentation is great for mid-level or senior marketers who want to strategically re-think incorporating marketing research.
You’ll Learn How To:
- Perform a “do it yourself” intuitive segmentation of your customer base to ensure you are sending relevant messages to each segment in your customer base
- Develop personas that represent your segments
- Append data to your database for more accurate segmentation
- Perform simple A/B testing (experimenting)
Get a square meal, get to know San Diego’s friendliest marketers, and walk away with an action plan to take back to the office and implement right away. Register today!
President and Chief Research Strategist,
Q2 Insights, Inc.
A seasoned marketing researcher and facilitator of innovation, Kirsty has over 25 years of professional research experience, including experience as a statistical consultant in an academic setting, as a buyer of market research for Shell and Entergy Corporation, and as a consultant to businesses for Q2 Insights and Millward Brown (the largest advertising research organization in the world). She has a master’s degree in Research Psychology from San Diego State University and a second in Biostatistics (Applied) Statistics from Tulane University. Kirsty’s passion is to help clients sharpen their insights and strengthen their brands.
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SD Direct (formerly the SDDMA)
SD Direct is the only forum for passionate direct response marketers in San Diego where they can learn and support one another in their professional lives. Each month we bring in expert speakers and join with fellow members to connect, collaborate, and learn. We leave these meetings with actionable insights about digital and offline marketing techniques that we can incorporate immediately into our daily work.