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Rethinking Users – It's a launch!

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Join Mike, Ben, and Nadeem for the US launch of Rethinking Users: The Design Guide to User Ecosystem Thinking, from BIS Publishers.

About this Event

Rethinking Users has been available throughout the world since September 2020, but not in the US until now. Please join Mike, Ben, and Nadeem – the authors and illustrator – to celebrate our March 2021 US launch! We'll introduce the idea of "user ecosystem thinking", share some insights from the book, discuss ways the book and toolkit can help designers and innovators move beyond the same old ideas ... and we'll sprinkle in some behind-the-scenes views of how Rethinking Users came to be.

Not yet familiar with Rethinking Users? Check out the video below and visit rethinkingusers.com.

Can't wait to get it? Amazon is taking orders and pre-orders right here. (Or, even better, order it from your local indie bookstore.)

About the speakers

Mike Youngblood is Principal at The Youngblood Group, an innovation consultancy focused on social and environmental impact. He holds a PhD in cultural anthropology from the University of Wisconsin–Madison and has worked in design and innovation consulting since the year 2000. His first book, Cultivating Community, is an ethnographic study of people’s complex roles, motivations and experiences in a massive, grassroots social movement in India.

Benjamin Chesluk is currently Senior Researcher for Ethnographic Research at the American Board of Internal Medicine, where he conducts anthropological research to understand and improve the design of health care. Ben earned his PhD in cultural anthropology at the University of California–Santa Cruz. Since 2005 he has been conducting anthropological research to understand and improve health care. He is also the author of Money Jungle, an anthropological study of the redevelopment of New York City’s Times Square.

Nadeem Haidary is a UX designer at Amazon Lab126 working on emerging technology at the intersection of digital and physical experiences. He holds a BFA in industrial design from Carnegie Mellon University and has worked in design consulting and technology since 2010. He has contributed work to Data Flow 2 and Drawing Ideas and earned worldwide press for his exploration of data-driven flags.


		Rethinking Users – It's a launch! image

		Rethinking Users – It's a launch! image
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