#Rethink Retail with Piers Fawkes
Tuesday, July 10, 2012 from 8:00 AM to 9:30 AM (EDT)
New York, NY
DATE / TIME
Tuesday July 10th, 2012
8:30am-9:00am Piers' Presentation
9:00am-9:30am Discussion, Q&A and Networking
TOPIC & SPEAKER
Big box retailers like Best Buy and Walmart are beginning to feel the heat as sales decline in the face of stiffer competition from e-commerce giants like Amazon. 'Showrooming' is the new reality. Shoppers are more educated than ever before and the ability to check prices on the fly has resulted in increased commoditization and a rethinking of how a brand goes about differentiating its products. The pressures that companies like Amazon and Alice.com are exerting on the marketplace have forced traditional retailers to contemplate a multi-channel approach to online, mobile and bricks and mortar sales.
Hallmarks of this changing retail environment are the savvier shopper who takes advantage of technology, is prepared to offer their personal data for a better experience and has come to expect contextually relevant shopping experiences. Their is a new type of consumer emerging who is active and engaged, wants a say in what products get made, will evangelize offerings to get a better price for themselves and their friends and wants to be rewarded for sharing their knowledge and expertise.
In their third Future of Retail report, PSFK explores this reality, taking a deeper look into the trends that are driving the changing shopper behaviors and expectations as defined by Retail on Demand and the New Brand Champion. Piers Fawkes will be leading us in a discussion on this topic at our July #Rethink event.
Piers Fawkes is the Editor-in-Chief of PSFK.com, the go-to source for new ideas and inspiration for creative professionals. Each month, 1 million creative professionals turn to the site to unearth new ideas that enable product, service and marketing innovation. Piers also hosts conferences and salons around the world, during which he and his team bring to life the stories that are written about each day on PSFK.com. These events cater to people working at the cutting edge of cultural and business change. His team is also called upon by the world's leading companies - including American Express, BMW, Pepsi, Samsung and Target - to provide business innovation consultancy rooted in the identification of global trends and resulting in the development of new products, services and marketing communications.
#Rethink is a free monthly morning speaker series for free radicals. Each event includes a 30-minute speaker presentation and group discussion beginning at 8:30am, followed by 30 minutes of networking before everyone heads off to begin the workday.
The #Rethink Vimeo Channel is now live! Check out previous events here.
Grind is a members-only workspace and community dedicated to taking all of the frustrations of working the old way and pulverizing them to a dust so fine it actually oils the wheels of the machine. Located at 419 Park Avenue South in New York, Grind offers members a friction-free place to work and collaborate. For more information about Grind visit grindspaces.com. Follow us on twitter at @grindspaces.
When & Where
Grind is a members-only workspace and community dedicated to taking all of the frustrations of working the old way and pulverizing them to a dust so fine it actually oils the wheels of the machine. With two convenient locations in NYC (419 Park Avenue South and 1412 Broadway) and a third in Chicago (2 N LaSalle St), Grind offers members a friction-free environment to work and collaborate. For more information about Grind visit grindspaces.com or follow us on Twitter and Instagram.