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Ret.AI.l Therapy - Impact of AI. Breakfast briefing @ Science Museum with A...

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Science Museum "Group Entrance"

Imperial College Road

London

SW7 2DD

United Kingdom

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Sponsored by Accenture Analytics

Consumers are increasingly evaluating brands in different ways - does this brand understand me and the context of my purchasing decision? Does this brand provide a utility? Does it feel authentic? Can I trust this brand to behave ethically and look after my personal data?

AI is set to have a huge impact on how organisations answer these questions and provide an experience for customers. Gartner predicts that in five years, more than half of customers will select services based on a company’s AI instead of traditional branding. This shift is affecting all industries as they now need to engage with consumers at scale online.

So, it’s no surprise that the Weber Shandwick survey in 2016 found 68% of CMOs indicated that their companies are planning for business in the AI era. 55% of CMOs expected AI to have a greater impact on marketing and communications than social media did.

“AI is the new UI” wrote Accenture in their Tech Vision 2017 report. It’s clear that AI is making every interface simple, smart and in some cases feel magic. AI is poised to act as the face of a company’s digital brand and will be a key differentiator for all companies.


How are you using AI to improve your online customer experience?

During this event we’ll bring together experts to discuss the opportunities, the probability of different scenarios and the potential risks, as well as suggested actions for your business.

We’ll be building on the conversation at CogX London in June where we identified a number of key points of interest.

  • How can brands express themselves to their customers by integrating AI into our core user journeys?

  • How can we use AI to bring personalisation to our customer interactions?

  • How can AI help brands to communicate continuously across multiple channels and be truly customer centric?

  • How should AI represent our brand identity? and how far should it go to reflect real human interaction?

  • What are the risks of automating the interactions with a customer using AI?

  • How can we establish the trust required for AI to flourish?

  • How do we turn AI theory into practice? Where does it really work? And how should we manage expectations?


SPEAKERS

Peter Dolukhanov, CTO at Karmarama

Peter is co-founder and Managing Director of Nice Agency and Group Chief Technology Officer at Karmarama. Peter co-founded Nice Agency in 2009 with the vision to create transformational mobile experiences for enterprise and consumer clients. Nice Agency was acquired by Karmarama, the UK’s most progressive creative agency, and in 2016, Karmarama was acquired by Accenture Interactive, becoming part of the world’s largest digital agency.

Jessica Bradford, Collection Engagement Manager at Science Museum Group
Jessica is part of a team responsible for re-imagining how the Science Museum Group’s collection is
understood, cared for and shared with the world. She leads on enhancing digital and physical access to the
collection.

Martin Adams, CEO and Co-Founder at Codec

Martin brings more than a decade of experience to play as a founder, director, and investor in the tech and digital space. He has been recognised as one of the UK's Top 100 Entrepreneurs in the Maserati Top 100 and described as a "Marketing Guru" by The Sunday Times.

Panel Chair - Charlie Muirhead, Co-founder & CEO at CognitionX

Further speakers to be announced shortly.

AGENDA:

  • 8:00am - Arrive and networking / breakfast buffet

  • 8:20am - Introduction from CognitionX Co-founder Tabitha Goldstaub

  • 8:25am - Introduction from Ray Eitel-Porter, Managing Director of Accenture Digital

  • 8:30am - Jessica Bradford, Collection Engagement Manager at Science Museum Group

  • 8:45am - Panel discussion begins

  • 9:30am - Panel discussion ends

  • 9:45am - Event ends - back to work!

Join us in the Science Museum's fantastic "information age gallery" for a breakfast buffet, ready to debate, discuss and ask questions of the panelists.

Please bear in mind we will be entering through the "Group Entrance" to the museum, which is located on Imperial College Road just 1 minute's walk from the main entrance.

As capacity is highly limited at this event, please "Apply for a ticket" by registering above, and we will be in contact as quickly as possible to confirm whether there is space available. Thank you for your patience :)


Please be aware that this event will operate a 'no recruiters' policy. Feel free to get in touch if you would like to discuss this.


Accenture Analytics

Accenture Analytics, part of Accenture Digital, helps clients to use analytics and artificial intelligence to drive actionable insights, at scale. Accenture Analytics applies sophisticated algorithms, data engineering and visualization to extract business insights and help clients turn those insights into actions that drive tangible outcomes – to improve their performance and disrupt their markets. With deep industry and technical experience, Accenture Analytics provides services and solutions that include, but are not limited to: analytics-as-a-service through the Accenture Insights Platform, continuous intelligent security, machine learning, and IoT Analytics. For more information, follow us @ISpeakAnalytics and visit www.accenture.com/analytics.

PLEASE NOTE - Information submitted by attendees will be shared with Accenture.

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Location

Science Museum "Group Entrance"

Imperial College Road

London

SW7 2DD

United Kingdom

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