£900 – £1,000

Retail Masterclass - Buying, Merchandising and Marketing

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Location

Location

Hilton London Euston

17-18 Upper Woburn Place

London

WC1H 0HT

United Kingdom

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Refund Policy

Refund Policy

No Refunds

Event description

Description

Retail Buying, Merchandising and Marketing Masterclass:

Buying and Merchandising is at the core of retail and holds the power to greatly influence trends and boost profit. It is the core that blends the Art and Science of Retailing

Buying focuses on product while Merchandising ensures the commercial and financial viability of the product. Together ensuring the customer is offered the right product and that the product is stocked and available where it is most likely to sell.

Marketing complements Buying and Merchandising creating the bridge from concept to customer.

Over a period of 2 days we will focus on the principles and methodology of Buying, Merchandising and Marketing, developing commercial awareness, a thorough understanding of the retail sector and the ability to respond quickly to the ever-challenging world of retail to maintain Brand integrity and create growth.

The course covers:

  • The Customer
  • Buying and Merchandising Cycle
  • Roles and Responsibility
  • Critical Paths
  • Trend spotting and forecasting
  • Mood Boards
  • Seasonal Calendar and Promotions
  • Pricing
  • Margin and Profitability
  • KPI Key Performance Indicators
  • Budgeting
  • Range Planning and Range Building
  • Supply Chain and Distribution
  • E-retail
  • Marketing

Who should attend:

The course is useful to anyone considering a start-up in Retail, existing retailers and their employers and graduates considering a career in Retail Head office, Buying and Merchandising department.

After Training:

Start-ups and existing retailers have access to one month free support to implement and embed their training (1hr/week and 5 emails/week)

Graduates get 3 months mentoring and career advise including CV review

Duration: 2 days

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Date and Time

Location

Hilton London Euston

17-18 Upper Woburn Place

London

WC1H 0HT

United Kingdom

View Map

Refund Policy

No Refunds

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