Retail Business Series: Merchandising and Window Signage (Richmond)

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renaissance richmond

West Macdonald Avenue

Richmond, CA 94801

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This is the last workshop from our 5-week Retail Business Series.

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Session 5: Merchandising and Window Signage

How to create an attractive storefront (or event booth) design to draw customers in and how to merchandise your products sell more and create a better customer experience.

About the instructor: Ari’s interest lies at the intersection of design, human interaction, and economic development. As the owner & creative director of Viscera, a brick and mortar shop in Downtown Oakland, she has first hand experience developing and building a brand in numerous settings. As creative director, Ari has directed numerous product launches, photo shoots, marketing campaigns and the production of a magazine. Ari’s undergraduate degree is in Architecture from the University of San Francisco and has a Master’s in City Planning with an emphasis in Urban Design from UC Berkeley. Learn more here.

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renaissance richmond

West Macdonald Avenue

Richmond, CA 94801

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