Engage ATL is the gathering of innovation-focused thought leaders who consistently strive to be at the forefront of digital storytelling. Transformative ideas, creative strategies, and fresh perspectives on content creation are the focus at this evening event where you can network and learn the ins and outs of the ever-changing digital landscape. Get inspired by experts from all areas of media to create meaningful results from earned media, influencer marketing, the power of shares and likes, and evolve your story from a one-sided narrative to an engaging conversation with your audience.

AGENDA

6:00 pm | Welcome Reception
6:30 pm | Opening Remarks
6:40 pm | Panel: Architecting New Ways for Brand Storytelling
7:30 pm | Closing Reception
9:00 pm | Event end

PANELISTS

• Tiffany Baehman, Chief Marketing Officer, Cricket Wireless
• Cam Glover, Managing Director of Marketing, Rollins Inc.
• Jared Kozel, Executive Creative Director, Moxie
• Mike Martin,Chief Creative Officer, Jackson Spalding
• Moderator: Derek Smith, Founder of ENGAGE ATL & Director, Brand & Agency Licensing at Jukin Media

FOCUS

Architecting New Ways for Brand Storytelling

This conversation will focus on:

• What new formats are creating new ways to tell multi-platform storytelling.
• Pushing the limits on new formats to create a brand moment
• Navigating the risks and challenges to create an engagement point
• Grow share and voice

Discussion to Address some of the Questions below:

Brand / Creative Storytelling on New Formats

• What formats are you using to experiment with brand storytelling (6 sec, 15 sec ads, Live Ads, etc.)?
• How do you evaluate what stories / content strategies are working across social?
• What are examples of how you are innovating with video?
• What limits are you pushing to evolve how you craft brand storytelling across different channels?
• What does storytelling look like without Facebook or YouTube?

Brand & Creative Agency Collaborations & Culture

• How do you define or measure authenticity in your marketing mix / brand story / creative product?
• How do you define and measure authentic storytelling?
• What makes a good brand and agency relationship when activating innovation (Social, AI, VR, Mobile, POS, etc.)?
• What steps have been taken to change how your company culture plays into the marketing / creative products that get produced?

Bespoke Storytelling

• When does hypertargeting make sense as a storytelling tool and when does it back fire?
• Is innovation in storytelling more about failing fast or failing cheap to develop an impactful new approach?
• Can you do 1:1 storytelling at scale and grow share or voice in a category? What examples can you share

Data & Storytelling

• How Is data Informing your creative?
• What are you doing with data to amplify how you craft a moment, a narrative