Join Be Social Change & Kristina Drury, founder of TYTHEdesign, on Monday, October 24th from 7-9PM for the BSC Workshop: Design Thinking - Understanding Clients and Communities with Human-Centered Research.
Are you looking to develop a deeper understanding of the behavior, thoughts, needs, and desires of the community you serve? With human-centered research, you can increase empathy and engagement while gathering valuable feedback to support innovation and growth. In this introductory course, we’ll discuss design thinking and qualitative research methods adaptable to your workplace. This introductory class will share tools to increase understanding of the opportunities and challenges that your community, clients, and consumer-base face. Throughout the class, we’ll share practices to support the selection of the appropriate research technique for your project and budget.
TYTHEdesign draws on years of wide-ranging client work to share strategies, tips, and tricks to ensure research and outcomes land with those you serve. In this two-hour course, we’ll share foundations for designing your own research framework and share methods for crafting outreach to match your community and its unique constraints.
* Doors open at 6:45, class starts at 7:00 sharp *
WHAT YOU'LL GAIN
- An understanding of design thinking and its core tenets
- An introduction to qualitative research methodology and strategic tools for implementation
- A foundation upon which to develop your own research project
- New techniques to integrate empathy and user-focus into your process
- Tips and tricks to encourage feedback and engagement in your community
WHO THIS CLASS IS FOR
- Individuals from all professional or educational backgrounds interested in learning about and using the design thinking process
- Early stage entrepreneurs interested in incorporating users in the development and design process
- Professionals who have an idea for a user-centered project, organization or business
Kristina Drury (@TYTHEdesign) founder of TYTHEdesign, is a social entrepreneur, designer and educator. TYTHE, a social impact firm, uses the lens of design and strategy to support organizations build their capacity in the social good community. Under her leadership TYTHE has increased the community impact of over 75 local and global social good organizations including the NYC Dept. of Education, Citi Community Development, Public Policy Lab and California State Library System. Recently, Kristina has been named a UNDP Innovation Expert. Prior to starting TYTHE, Kristina co-led the nonprofit Project H and worked in corporate social responsibility consulting. As an educator she has taught classes, workshops and training to build the capacity of over 600 change-makers, leaders, and entrepreneurs. Her teaching and speaking experience includes engagements at the Clinton Global Initiative University, Cooper-Hewitt Museum and New Museum’s Ideas City Festival.
The Centre for Social Innovation (@csiSL) is a home for nonprofits and social entrepreneurs in New York City. They’re building a movement of passionate people committed to a better world. Learn more at http://nyc.socialinnovation.org/
Refund Policy: Refunds can be issued in full up to 48 hours prior to the start of the class by contacting Be Social Change.
When & Where
Be Social Change
Be Social Change is New York's largest social impact community with a mission to educate and connect the next generation of purpose-driven professionals, entrepreneurs, and creatives. Through professional and personal development classes, community-building events, and resource-sharing tools, we empower people from all sectors and industries to pursue meaningful work and create lives that make the world a better place. Learn more >>