Republic of Spin: An Inside History of the American Presidency | David Greenberg
Wednesday, December 7, 2016 from 6:00 PM to 7:30 PM (CST)
San Francisco, California
London, United Kingdom
The most powerful political tool of the modern presidency is control of the message and the image.
In Republic of Spin—a vibrant history covering more than one hundred years of politics—presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan’s aides crafting his nightly news sound bites, and George W. Bush staging his “Mission Accomplished” photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media—figures like George Cortelyou, TR’s brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower’s canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod.
Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century’s most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations—its capacity not only to mislead but also to lead.
David Greenberg is a professor of History and of Journalism & Media Studies at Rutgers University, New Brunswick, and a frequent commentator in the national news media on contemporary politics and public affairs. He specializes in American political and cultural history.
A light reception will precede the event beginning at 5:30 pm, with the lecture starting at 6:00 pm.
Parking will be available on the SMU campus. FREE passes will be emailed to registered guests before the event. Seating is limited, and not guaranteed.
Professor Greenberg's latest publication of the same title will be available for purchase and signing after the event.
TEACHERS -- Please sign in at the registration table to receive continuing education credit.
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Center for Presidential History and the World Affairs Council of Dallas/Fort Worth
The Center for Presidential History at SMU is dedicated to exploring the story and legacy of the nation’s chief executives through cutting-edge research, academic and public forums and production of archival records for future generations through a wide-ranging presidential collective memory project.
Since its founding in 1951, the mission of the World Affairs Council of Dallas/Fort Worth has been to provide relevant information about global issues, challenges and opportunities while establishing North Texas as a center for international interests and business.