Report Launch and Workshop: Sizing the EU App Economy

Overview

Join us in Brussels on 13 February for the launch of our report “Sizing the EU App Economy”, where guest speakers including Commissioner Neelie Kroes and Rovio Chief Marketing Officer Peter Vesterbacka will discuss the future of the EU app economy. The report details both jobs and revenues for the EU app economy in 2013, with a forecast for 2018.

In two workshop-style participatory sessions, we will also discuss policies to support jobs and revenue creation along with solutions to overcome major bottlenecks.

Speakers

• Neelie Kroes, Commissioner for the Digital Agenda of Europe and Vice President of the European Commission

• She is driving the Startup Europe manifesto for entrepreneurship and innovation in the EU, of which Eurapp is one strand.

• Peter Vesterbacka, Chief Marketing Officer for Angry Birds / Rovio

• He leads the marketing and brand strategy for the Angry Bird video game franchise, one of the EU’s top app success stories, with over 2 billion downloads since 2010 and over 150 million in revenues per year.

• Simon Schaefer, Founder of the Factory

• He is CEO of totalCommerce, and has angel invested in more than 15 European startups and app companies including 6Wunderkinder, the creators of Wunderlist. He also founded the Factory in Berlin, a 16,000 square metre campus for startups and tech companies in Berlin.

• Gemma Coles, Director of Mobile Strategy with Mubaloo

• She is mobile strategist for the UK’s leading enterprise and consumer mobile app development company, developing apps for HP, Monocle, Scania, Eircom, Aviva, BP, Endemol, Heineken, Samsung, Sky, PWC, and many more.

• David Card, Vice President of Research with Gigaom

• He heads up Gigaom Research, the industry leader in emerging technology research. Gigaom is in the top 10 technology sites worldwide according to TechMeme.

• Mark Mulligan, Analyst with Gigaom Research and Midia Consulting

• He is a digital business strategist with 15 years of research management experience and is widely recognised for his expertise on the media industry and how companies can profit from digital content. He was previously Vice President with Forrester Research and Jupiter Research.

• John Breslin, Eurapp Project Leader

• He is a lecturer and researcher at the Insight Centre for Data Analytics at NUI Galway. He is also co-founder of app company StreamGlider Inc., and of social media company boards.ie Ltd., Ireland’s largest discussion forum community.

Schedule

Why should I attend?

• Hear about the main conclusions from the “Sizing the EU App Economy” report

• Find out how many jobs are in the EU app economy, and how many are expected for 2018.

• Discover how much money is being spent by Europeans on apps, and how much actually comes back to companies in the EU - through sales and contract work.

• Listen to the experiences of some major players in Europe, including Angry Birds/Rovio and Mubaloo

• Take part in our participatory sessions to discuss policies to help support the EU app economy, based on outcomes from the report and crowdsourced solutions

• Network with other stakeholders in the EU app economy