Skip Main Navigation
Page Content
This event has ended

Save This Event

Event Saved

Replay: Introduction to User Acquisition (Online Class)

Keith Cutler- 17522

Thursday, February 13, 2014 from 6:00 PM to 7:00 PM (EST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Live stream Ticket Ended $25.00 $2.24

Share Replay: Introduction to User Acquisition (Online Class)

Event Details

Introduction to User Acquisition (Online Class)
Thursday, February 13th from 2:00pm to 3:00pm EST
Lauren Perkins, CEO, Perks Consulting

User acquisition marketing is more than just bringing new people to your product. It’s being able to measure the impact of your efforts to more efficiently grow your base. This class serves as a basic introduction to the practice of user acquisition marketing and is aimed at giving students an overview of key terminology, concepts, and approaches.

Student Takeaways:

  • Understand the potential impact of a user acquisition campaign on the growth of a user base.
  • Be able to name each step in the conversion funnel and describe what’s required to prompt customers to progress through it.
  • Identify your target audience based on a given business and its goals.
  • Find out the impact of ad relevance on customers’ progress through the conversion funnel.
  • Learn different types of targeting available through a given channel.
  • Compare and contrast the capabilities and reach of specific ad channels.

Lauren Perkins is a brand marketer and digital evangelist. Best known for her innate ability to distill the simple from the complex, she has provided solutions for start-ups and consumer brands including Laser Cosmetica, Crunch Fitness, eDiets, Laura Mercier, 85Broads, Cookstr, and Pfizer. An entrepreneur at heart and problem-solver by trade, Lauren is the CEO and Founder of Perks Consulting, a digital brand and marketing agency focused on enabling clients with the digital and strategic competence to deliver fluid, high performance customer experiences. Lauren is also a contributor to Inc., Forbes Women, and regularly teaches at General Assembly.


TO VIEW THIS LIVESTREAM: We'll send a link to the email address you used to secure your ticket, a few hours prior to the start time. Be sure to check your inbox (and your spam folder). 

Questions? Check out our FAQs

Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at 5 days before the scheduled event date. No refunds or credits will be given after this timeframe.

Can't make it? Sign up at to stay in the loop on future events and classes.

Have questions about Replay: Introduction to User Acquisition (Online Class)? Contact Keith Cutler- 17522


Thursday, February 13, 2014 from 6:00 PM to 7:00 PM (EST)

  Add to my calendar


Keith Cutler- 17522

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.