Replay: Introduction to User Acquisition (Online Class)
Thursday, February 13, 2014 from 6:00 PM to 7:00 PM (EST)
Introduction to User Acquisition (Online Class)
Thursday, February 13th from 2:00pm to 3:00pm EST
Lauren Perkins, CEO, Perks Consulting
User acquisition marketing is more than just bringing new people to your product. It’s being able to measure the impact of your efforts to more efficiently grow your base. This class serves as a basic introduction to the practice of user acquisition marketing and is aimed at giving students an overview of key terminology, concepts, and approaches.
Lauren Perkins is a brand marketer and digital evangelist. Best known for her innate ability to distill the simple from the complex, she has provided solutions for start-ups and consumer brands including Laser Cosmetica, Crunch Fitness, eDiets, Laura Mercier, 85Broads, Cookstr, and Pfizer. An entrepreneur at heart and problem-solver by trade, Lauren is the CEO and Founder of Perks Consulting, a digital brand and marketing agency focused on enabling clients with the digital and strategic competence to deliver fluid, high performance customer experiences. Lauren is also a contributor to Inc., Forbes Women, and regularly teaches at General Assembly.
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