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Remote Problem Framing - EMEA

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A 5-hour remote training session to help leaders drive innovation, uncover opportunities and make better and faster business decisions.

About this Event

Why Problem Framing

If we want to grow in new ways, we have to answer new questions. Asking the right questions is key to successful problem definition and making better decisions.

This workshop is for you if:

  • You want to gain a better understanding of complex business problems and their context;
  • You want to find and to focus on the right opportunities when your business model ecosystem is changing;
  • You want to increase your agile responsivity and make better decisions FASTER.

What is the ROI of Problem Framing?

  • Team alignment and a shared understanding of the most pivotal opportunities
  • Identify experiments with most learning value potential to the business
  • Individual accountability and ownership within your team / organization
  • Repeatable, effective and predictable process to fuel innovation.

About the Problem Framing training

We launched the Problem Framing in 2018 at Google in San Francisco, training their Sprint Master Academy and problem solvers from top companies: Adobe, Salesforce, PayPal, Boeing, Audible and Nike.

Since then, we've trained hundreds of innovators, decision-makers, design leaders and product managers all over the globe, and now we're making our unique formula available online, through a series of live classes.

In a 5-hour live session, we will teach all the steps to make the right decisions and address relevant aspects of a problem, engage your team towards a common purpose, gain the confidence that you are tackling a problem worth solving and secure stakeholder buy-in.

Key topics during the live session

  • Contextualising the problem
  • Justifying the Business Need
  • Understanding the Customer
  • Finding the opportunity
  • Getting Stakeholder buy-in

Who should attend this training?

This intensive training is best suited for individuals who will run or facilitate strategy workshops or design sprints, and want to set the stage for successful outcomes.

  • Executives and stakeholders looking to improve their decision-making process.
  • Innovation Leads looking to drive change in their organisation.
  • Consultants and Facilitators looking to expand their strategy/innovation toolkit.
  • Teams that want to tackle a specific business problem.

How will this work?

You will be working in virtual problem framing teams, and each team will focus on reframing different business challenges that emerge during the session.

If you are a team (4-6 people) you can bring your own business challenges and work through them in the training, under the facilitation of our experts.

The session is limited to 12 people.

You will need:

  • A reliable internet connection.
  • A Mac or Windows computer with camera + mic.

We recommend:

  • To complete ~15 mins of pre-work prior to the training.
  • To clear-out your schedule for the day.
  • You join the Zoom video call from a quiet location.


You will receive the tools and digital templates we will use during the training so you will be able to run your own remote Problem Framing workshops.


Can I pay by invoice?

Yes. Please email us at start@designsprint.academy your company details, and we will issue an invoice which can be paid by bank transfer, credit card and Paypal.

Are the tickets transferable?

Yes. If you need to request a ticket transfer, please email start@designsprint.academy up to three days prior to the event.

Are there any team discounts?

Yes, there are discounts for 4, 5 or 6 people teams. Email us at start@designsprint.academy to get the discount code.

Is this training available in-house?

Yes, please contact us at start@designsprint.academy

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