Refresh Your Strategic Communications Planning
Thursday, October 25, 2012 from 7:30 AM to 9:00 AM (EDT)
Join Senior Communicators Oct. 25 to Help Enhance Your Strategic Communication Planning
Join IABC Cleveland for a breakfast meeting Thursday, October 25, to hear from and interact with a panel of senior professionals providing their real-life experiences for strategic communication planning. The topics will include internal and external (including social media) communication planning. The program will run from 7:30-8:30, with questions and answers and networking until 9 am. Handouts will be available.
Those responsible for communication in any size organization will find this interactive presentation useful.
Cost to members is $17; students and members-in-transition, $12; and non-members $27. Parking is convenient and free, and Rockside Road is just 10 minutes from downtown and minutes from most major highways.
· Stoney deGeyter, CEO, Pole Position Marketing. As CEO, Stoney deGeyter has steered his online marketing strategy company Pole Position Marketing for almost 15 years. Pole Position provides such services as social media marketing; search engine optimization (SEO); web analytics and conversion optimization; website architecture; and usability.
· Jason Saragian, Director, Communications, Aleris. For fifteen years, Jason Saragian has been driving improved business performance through corporate and marketing communications. As Director, Communications, his focus is on public, employee and media relations for Aleris, which operates production facilities throughout the Americas, Europe, and Asia.
· Lynn Wheatcraft, Senior Communications Leader. IABC Cleveland member Lynn Wheatcraft is a senior marketing and internal communications professional who knows how to drive results through communications. During her career, she has worked to ensure strategic messages are communicated effectively and delivered consistently to target audiences. Her work has included responsibility for global employee communications.