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Refresh Your Strategic Communications Planning

IABC Cleveland

Thursday, October 25, 2012 from 7:30 AM to 9:00 AM (EDT)

Independence, OH

Ticket Information

Ticket Type Sales End Price Fee Quantity
Member Ended $17.00 $0.00
Non-member Ended $27.00 $0.00
Student and Member-in-transition Ended $12.00 $0.00

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Event Details

Join Senior Communicators Oct. 25 to Help Enhance Your Strategic Communication Planning

Join IABC Cleveland for a breakfast meeting Thursday, October 25, to hear from and interact with a panel of senior professionals providing their real-life experiences for strategic communication planning. The topics will include internal and external (including social media) communication planning. The program will run from 7:30-8:30, with questions and answers and networking until 9 am. Handouts will be available.

Those responsible for communication in any size organization will find this interactive presentation useful.

Cost to members is $17; students and members-in-transition, $12; and non-members $27. Parking is convenient and free, and Rockside Road is just 10 minutes from downtown and minutes from most major highways.

Panelists include:

·         Stoney deGeyter, CEO, Pole Position Marketing. As CEO, Stoney deGeyter has steered his online marketing strategy company Pole Position Marketing for almost 15 years. Pole Position provides such services as social media marketing; search engine optimization (SEO); web analytics and conversion optimization; website architecture; and usability.

·         Jason Saragian, Director, Communications, Aleris. For fifteen years, Jason Saragian has been driving improved business performance through corporate and marketing communications. As Director, Communications, his focus is on public, employee and media relations for Aleris, which operates production facilities throughout the Americas, Europe, and Asia.

·         Lynn Wheatcraft, Senior Communications Leader. IABC Cleveland member Lynn Wheatcraft is a senior marketing and internal communications professional who knows how to drive results through communications. During her career, she has worked to ensure strategic messages are communicated effectively and delivered consistently to target audiences. Her work has included responsibility for global employee communications.  

Have questions about Refresh Your Strategic Communications Planning? Contact IABC Cleveland
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When & Where



Courtyard by Marriott
50151 West Creek Road
Independence, OH Ohio

Thursday, October 25, 2012 from 7:30 AM to 9:00 AM (EDT)


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