$25 – $195

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Location

Marquette University Alumni Memorial Union

1442 West Wisconsin Avenue

Milwaukee, WI 53233

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Refunds up to 7 days before event

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If you work in corporate communication, the last five years may seem like a blur, as we have witnessed quantum advances in technology, information sourcing, workflow, engagement, and job structuring.

This evolution has prompted important new questions that build on the traditional (What communication is effective?), and migrate to the future-forward (Where is communication located today?).

This one-day summit explores how redefined centers of influence are impacting everything from data gathering, strategic insights and ROI measures, to technology, influencer groups, and that often overlooked vital asset: employees. Leaders of internationally recognized organizations will share insights and best practices that have generated positive outcomes for customers and shareholders alike. We hope to see you there!

8:00-8:30 a.m.
Arrival / Breakfast / Networking

8:30-8:40 a.m.
Summit Intro

8:40-9:30 a.m.: Molly James-Lundak / AbbVie
Digital Engagement of Employees

9:30-10:50 a.m.: Charles Miller / Persuadable Research Corporation
Practical Science for Consumer Insights: Accelerating Concept Development Using Artificial Intelligence

10:50-Noon: James O’Rouke / Notre Dame
Reputation Management: The Strategic Value of a Sustainable Brand

Noon-1:00 p.m.: Lunch

1:00-2:30 p.m.: Panel: Patricia Contreras, Rockwell Automation / JoAnne Anton, Herb Kohl Philanthropies / Molly Schweiger, PNC Financial Services
Corporate and Foundation Giving: How Focus Areas and Metrics are Influencing Strategy

2:30-2:50 p.m.: Break

2:50-4:00 p.m.: Joanne Bischmann / Harley — Davidson and Bridget Coffing / Senior Communications Consultant and Former Chief Communications Officer, McDonald’s Corporation
Leadership and Advocacy in Today’s World


The 2018 Corporate Communication Summit is Sponsored by:

Diederich College of Communication LogoNorthwestern Mutual Logo

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Date and Time

Location

Marquette University Alumni Memorial Union

1442 West Wisconsin Avenue

Milwaukee, WI 53233

View Map

Refund Policy

Refunds up to 7 days before event

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