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recruitDC Spring 2017

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Falls Church Marriott Fairview Park

3111 Fairview Park Drive

Falls Church, VA 22042

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Falls Church, VA is the place to be for the next recruitDC event! Join us at the Falls Church Marriott Fairview Park on Thursday, May 25!


2017 recruitDC Spring Event Agenda

7:008:30 Registration and Networking Breakfast

8:30 8:45 Welcome Remarks

8:45 9:45 Opening Keynote

Everything is Communication: The Key to Closing

Perri Gorman |

Have you ever gotten to the end of a process with a candidate and you aren't sure if the deal is going to close? Or maybe you thought it was in the bag and then "poof, your candidate is dust in the wind and you are left wondering why.

Many people associate closing with the offer stage of the recruitment process, but it is effected by the ripple of communication that begins the first time a candidate encounters you or your company.

Perri will illustrate important foundational communication concepts she learned as a seven figure, retained executive recruiter, that are many times lost in the today's high tech, low touch world. Whether you are an industry veteran or a new recruiter, you will walk away with a fresh perspective on the impact of your communication and actionable takeaways.




9:45 10:15 Welcoming Our Sponsors




10:15 11:00 Break



11:0012:00: Breakout Sessions

Track: Back to Basics

The Candidate Crucible

Neal Anders | CTO | ZeroedIn Technologies

Kirsten Renner | Director, Talent Acquisition | Novetta

We will review 10+ years of recruiter pitches (e-mails, job board responses, and social media correspondence) and discuss the key takeaways from what worked and what didn't. Why won't they respond? What makes an active candidate bite? A passive one? Does persistence pay off? What does "coming on too strong" look like? How can you establish deep long-term lasting relationships?Track: Advanced Recruiting


Track: Advanced Recruiting

The “What” of Pipeline Building: Relevant Engagement Mediums

Aaron McElroy | Consultant | Avature Federal

By now, most recruiters understand the importance of proactively engaging talent pools, but what do we do to actually engage them? Send newsletters? Open job lists? Funny jokes? Our goal is to engage them, but we may just be another annoying source of SPAM.

This session will discuss content and interaction strategies designed to create active two-way engagement between the company and the candidate, and apply those strategies within a methodology that ultimately results in conversion of qualified candidates, increased referral generation, and thoughtful redirection of non-qualified candidates. We will stress authenticity over gimmickry, as well as the difference between social and anti-social networking as a means of engagement. We will share real examples from well-known companies like Pepsi and Accenture, to lesser known companies, such as small government contractors from the Intel Community.


Track: Management & Strategy

How to Build an Effective Recruitment Function from Scratch

Tiffany Ballve | Sr. Director, Talent Acquisition | Phase One

In this session, Tiffany will talk about how she has built and optimized recruiting functions not once, not twice, but three times in the Washington DC tech consulting space. We'll cover everything from laying the groundwork to recruiting/training up your team to building a brand and establishing metrics. We'll leave you with ways to make an immediate impact and how you can communicate that impact up to the executive level to drive business decisions for the following years. If you're interested in growing out a recruiting function or optimizing the one you have then you won't want to miss this!




12:001:15 Lunch



1:152:15 Breakout Sessions

Track: Back to Basics

Market Yourself! Your Online Brand is Hurting Your Career and Costing You Candidates!

Audra Knight | Manager, Recruitment Operations | Tenable

Candidates are researching you online just as recruiters are researching them. A great personal brand will increase your response rate from passive candidates and encourage qualified active candidates to reach out to you (inbound marketing). Talent Acquisition professionals are very busy these days but it is worth it to take the time to invest in yourself. It will help you grow your career and could mean the difference between winning and losing the perfect candidate.

Talking points:

  • Optimize your online profiles to showcase your achievements and your company’s employment brand

  • SEO tips to take over page one of search engines for your name search and outrank anything negative

  • Know your target audience so you can craft your messaging to appeal to them

  • Free tools to increase your influence & save you time


Track: Advanced Recruiting

The Art of Seductive Sourcing – Leveraging Social Media, Mobile Recruiting Tools and Best in Class Websites to Attract and Find Passive Candidates

Kevin Crews | AIRS Trainer & Recruiting Specialist

Cohesively connecting both social media and mobile technology is crucial to a company’s success in today’s competitive recruitment marketplace. Companies need to engage and attract candidates in order to stay ahead of the competition. From a candidate’s perspective, it’s an expectation to be able to communicate and interact with prospective employers via social and mobile platforms. This session will examine how to harness and implement a process to integrate cutting edge mobile and social media practices into a current recruitment strategy.

What you’ll learn:

  • An overview of current trends for both mobile and social recruiting and why they should matter to employers.

  • Vetting both mobile and social branding tools and identifying where best to utilize recruitment budget

  • Best practices that companies have already started using to mobilize their current process.

  • The most cutting edge mobile and social marketing tools available for recruiters today.


Track: Strategy & Management

Build & Track an Amazing End to End Candidate Experience

Craig Fisher | Director of Employment Brand & Talent Acquisition Markting | CA Technologies

In addition to his job as head of employer brand at software giant CA technologies, Craig Fisher also consults with other major organizations such as GM, HSBC, Microsoft, and many more. He will show you best practices from around the world to build and document an amazing candidate experience to help gain rabid fans of your company's employer brand, culture, and people. He'll show you how you can quickly humanize your company's employer brand, by sharing your culture through your people and shrink time to fill and cost per hire. This isn't just mile high level information. This is real strategy, tools, and hacks that you can implement today. You won't want to miss this one. Get your pencils ready.




2:152:45 Break



2:45 – 3:45 Closing Keynote

Future of Recruiting: Tech Trends and Tools For the Talent of Tomorrow

Matt Charney | Executive Editor & Head of Content | Recruiting Daily

This presentation will take a look at some of the biggest trends and emerging technologies impacting recruiting and hiring today. From NGOs to Fortune 500 companies to Mom and Pop shops, we will look across markets, industries and specialties to identify what talent leaders can do today to compete - and win - the top talent of tomorrow. The goal of this presentation is to talk about real issues that really matter to real recruiters, and focus on identifying what's really new and what's really next. For real. Ditch the buzzwords and BS for a data driven look into the changing world of work - and what that means for the work of HR and recruiting.

Attendees will learn:

  • How to follow the trail of venture capital and influx of cash to determine which startups are being built to last, which categories of technology and tools are the hottest segments of the talent business, and how recruiters can stay ahead by staying on top of the bigger business picture without a whole lot of work (or any special knowledge).

  • What the future of work looks like after on boarding, and how the blended workforce and gig economy models, coupled with a rise in knowledge work, globalization and remote workers, are already shaping the way companies hire, and what the upending of the traditional social contract means for traditional recruiting and Human Relations.

  • How to build a business case for talent acquisition to get the resources required to recruit the talent you need, and how to work with internal stakeholders and employees to tie talent acquisition efforts directly to bottom line results. We'll talk about how to make friends, influence hiring managers and finally make your people the greatest asset in the business - only with the P/L to prove it.


3:454:00 Closing Remarks




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Falls Church Marriott Fairview Park

3111 Fairview Park Drive

Falls Church, VA 22042

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