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Recipe for Sticky Customers: How to Keep Your Customers Coming Back

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Community Foundation of Mendocino County

204 South Oak Street

Ukiah, CA 95482

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Are you trying to crack the code to attract the right customer and keeping them coming back? The secret is understanding how your brand can create an emotional connection with your customer. It isn’t about doing more, it is about what you do with your brand recipe.

In this workshop you will explore:

  • The 6 critical elements of building a sticky brand

  • How these elements work together to create an emotional glue

  • Why it’s true that people buy on emotions and justify on facts

  • The definition of story and how to persuade

  • How to create your unique recipe for sticky customers

Instructor: Janet Wentworth started her career as a food sensory analyst. But those jobs were hard to find, so she followed a path through corporate accounting, software development, product marketing management, web development, and for 11 years has been a Small Business Development Center Advisor. She has a passion for marketing storytelling and how it brings a critical role of sensory elements to successful branding. She is the author of Your Unstoppable Brand: the practical guide to engaging your ideal customers through the power of stories and Delight by Design: A coloring book with guided reflections for discovering how to captivate your customers and create an Unstoppable Brand.

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Date and Time

Location

Community Foundation of Mendocino County

204 South Oak Street

Ukiah, CA 95482

View Map

Refund Policy

No Refunds

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