In recent years, the work of Jean Francois takes a new direction, thanks to bespoke typefaces projects, lettering and brands. Collaboration with Louis Vuitton in 2007 allowed to built a rich typographical world for the French brand. This is an example of re-appropriation of the past in a contemporary type design project. In 2010, the AW Conqueror typeface collection permit to rebuild the legacy of Conqueror papers, and at the same time a nod to the swinging London. In 2011, starting from the prestigious Yves Saint Laurent logotype, he designed a geometric new typeface family for YSL Beauté, evoking subtly the work of Cassandre. In parallel, Typofonderie moving towards a new and more open typefoundry. A rich program for a lecture in New York.
As a type designer, then a type director, Jean François Porchez (born 1964) created the new typeface for the Le Monde daily. His expertise covers both the design of bespoke typefaces, logotypes as well as the distribution of his fonts via his typofonderie.com website. He is honorary President of the Association Typographique Internationale, regularly conducts type design workshops and is a frequent speaker at conferences all over the world. He founded the French social network Le Typographe in 2003. He was awarded the Prix Charles Peignot in 1998 and numerous prizes for his typefaces.