This year has brought unexpected challenges that have upended the entire economy including the tourism industry. The recovery so far has been uneven with some regions and certain tourism activities rebounding faster than others.

As we all prepare our marketing plans, budgets, and campaigns for 2021, we invite you to join us for a new virtual event focused on the trends, tools, and strategies needed to be prepared to maximize opportunities and minimize risks in the new year.

As we plan for our postponed DIY Tourism and Local Marketing workshop, now taking place in March of 2021, we are excited to offer this new virtual event with updated, action-oriented classes and workshops from the teams at JB Media Institute, Magellan Strategy Group, and several of our favorite content partners.

Class and workshop topics include:

• Advanced social media targeting to reach people planning a trip to your area/region
• The latest best practices for video marketing
• Artificial intelligence (AI) based tools to accelerate your content marketing efforts
• Creative ways to work with partners and influencers during the COVID recovery
• Travel trends that all tourism businesses and DMOs need to be aware of this year
• 2 expert panel discussions
• 5+ additional curated topics from tourism branding and marketing thought leaders

Join us for one-and-a-half days of training presented via 1-2 concurrent training session(s) to meet your needs. Bring your questions and your current plans to gain valuable insight, support, and direction to ensure that your organization experiences a full rebound in 2021!