Rebound in 2021 through Tourism Marketing

This year has brought unexpected challenges that have upended the entire economy including the tourism industry. The recovery so far has been uneven with some regions and certain tourism activities rebounding faster than others.

As we all prepare our marketing plans, budgets, and campaigns for 2021, we invite you to join us for a new virtual event focused on the trends, tools, and strategies needed to be prepared to maximize opportunities and minimize risks in the new year.

As we plan for our postponed DIY Tourism and Local Marketing workshop, now taking place in March of 2021, we are excited to offer this new virtual event with updated, action-oriented classes and workshops from the teams at JB Media Institute, Magellan Strategy Group, and several of our favorite content partners.

Class and workshop topics include:

• Advanced social media targeting to reach people planning a trip to your area/region
• The latest best practices for video marketing
• Artificial intelligence (AI) based tools to accelerate your content marketing efforts
• Creative ways to work with partners and influencers during the COVID recovery
• Travel trends that all tourism businesses and DMOs need to be aware of this year
• 2 expert panel discussions
• 5+ additional curated topics from tourism branding and marketing thought leaders

Join us for one-and-a-half days of training presented via 1-2 concurrent training session(s) to meet your needs. Bring your questions and your current plans to gain valuable insight, support, and direction to ensure that your organization experiences a full rebound in 2021!

CLASS SCHEDULE

Thursday, November 12

9:00AM - New Trends in Tourism Marketing in 2020 with Sarah Benoit (Zoom Room A)

10:15AM - "Using Video to Market Your Business During a Pandemic" with Chair 8 Media (Zoom Room A) // "Leading Through a Crisis - Lessons Learned during COVID and How to Apply Them Going Forward" with Chris Cavanaugh (Zoom Room B)

11:30AM - lunch break

1:00PM - "Take the Guesswork Out of Your New Website" with Status Forward (Zoom Room A) // "Travel Consideration Advertising" with Justin Belleme (Zoom Room B)

2:30PM - "Social Media Messaging: Innovative Automations to Increase Engagement" with Sarah Benoit (Zoom Room A)

Friday, November 13

9:00AM - "Getting the Message Right: Communicating with Visitors & Media During COVID-19" with Inspire PR (Zoom Room A) // "What Does Google Want? Creating Content that Users and Google Will Love" with Justin Belleme (Zoom Room B)

10:15AM - "Email Marketing Best Practices for Building Engagement and Driving Conversions" with Sarah Benoit (Zoom Room A) // "What To Expect During the Unexpected – Looking Ahead to the Next 6 to 24 Months and How to Adapt" with Chris Cavanaugh (Zoom Room B)

12:00PM - Panel discussion, hosted by Justin Belleme with speakers from Chair 8 Media, Inspire PR, and Status Forward (Zoom Room A)

1:00PM - Final interactive workshop hosted by Justin Belleme and Sarah Benoit (Zoom Room A)