Augmented Reality and Virtual Reality: Are these just buzz words, or concepts that my business or nonprofit can use in our marketing? This panel will explore the rise of AR/VR, and highlight how leading companies and nonprofits are incorporating this technology into their marketing and communications campaigns. From interactive Snapchat lenses that engage customers, to immersive virtual reality films that inspire donors, AR and VR are unlocking new opportunities in the marketing communications field.

The panel discussion will be followed by a reception, which will feature AR/VR technology from the Aerospace Industries Association, Nothing But Nets and more.

This panel will feature:

• Rachel Henderson, Fenton
• Trevor Martin, Pepco Holdings Inc.
• Christina Jackson, Facebook Oculus
• Anthony Shop, National Digital Roundtable & Social Driver (moderator)