Real Life Communications: More than media releases and 140 character texts
Learn how to attract and retain media (and responsible social media) attention for your business, product or service without annoying reporters or key audiences.
About the Presenter:
Bob Cooney has more than 25 years of experience working in communications, marketing, public relations and media advisory roles for variety of organizations, including a large agricultural society and exhibition organization, two universities and the head office of a co-operative financial institution. His clients range from one-person companies to large not-for-profits.
He is trained as a journalist and photographer and has received awards for communications projects that include fundraising campaigns, video productions and a wide variety of writing. His photos have been published in The Globe and Mail and the Wall Street Journal, among other publications.
Bob understands media (traditional and social) and has executed projects that have reached the right audiences – from local to international. He has helped people and organizations tell compelling stories, draw attention to issues, explain challenges and manage extremely good, and extremely bad news.
Independent Communications is based in Lethbridge, Alberta, and supports clients across western Canada, North America and Central America.