There were three guys in a boat who went sailing for the day (stick with me here). They were 2 miles out from shore when the winds died down and their sails went limp. One guy (an eternal optimist) said, “No worries, we can just sit here and wait for the wind to kick up again. It’s fine”. The second guy (a proverbial pessimist) said, “We’re doomed. This is how we die – in a boat, far from shore, dehydrated and possibly becoming cannibals.” The third guy says, “I packed some oars in the boat in case this happened. Let’s take shifts rowing and we will get back to shore before dinner (which, BTW, I will not be sharing with guy #2).”
This session, we will be talking about how to prepare for weathering the ups and downs in your business and what to do when things start to slow. This includes risk reduction, creating economies of scale, watching for trends, attaining key certifications, and adding other services like coaching, training, or mentoring to your practice as a way of making it stronger and more risk resilient. Other topics of practice strengthening we will cover include:
Attitude adjustments – send compassion to the practice when frustrations run high
Business plan adjustments – changes in the marketplace may mean changes in business practice (insurance paneling, increasing targeted marketing, looking at trends, adding specializations)
Relationship adjustments – when is it time to add another advisor or get rid of one who doesn’t get you?
This is the eigth workshop in an 8-part series for Private Practice start-ups. For more on the other offerings throughout the year go to www.gwa-stl.com. Choose the ones you want to attend or sign up for all 8! By this time next year, you could own the practice of your dreams!
WHO SHOULD ATTEND:
Anyone thinking of starting a practice, has started a practice and needs a bit more guidance or support, professionals in practice that need help defining the practice, building it up further, or creating a stronger business plan.
WHO IS PRESENTING:
Casey Limmer, MSW, LCSW
Owner and CEO of Gateway Wellness Associates and St. Louis DBT, LLC
Casey has owned her own successful private practice for several years, managed clinical teams, developed fully funded social programing, taught clinical courses at Washington University in St. Louis and -- perhaps her most unique qualification for presenting this workshop -- has contributed to her parent's book (aka, the family business), Understanding Business, the #1 business textbook in the country for well over 25 years. Not many social workers get a 24/7 infusion of business knowledge throughout their lives. Casey brings her unique experiences, her discoveries about the remarkable similarities between being an effective therapist and being a successful entrepreneur, and her highly engaging teaching style together to help wellness professionals of all sorts find their inner business titan.