Reader Revenue: Building a business with your audience
Event Information
Description
Consumer revenue is a hot topic for news organizations around the world, as more and more newsrooms ask their readers and viewers directly to support their work.
But setting up a clear and actionable strategy for how you can build reader revenue into your business model isn't easy -- and there are many different options to consider.
We invite you to join us at Montclair State University on April 6 for a day-long workshop on this topic. "Reader Revenue: How news organizations can build a business with their audience" will dive into topics including membership, subscriptions, paywalls and more.
Speakers will include:
Gwen Vargo, director of reader revenue at the American Press Institute
Emily Goligoski, research director of the Membership Puzzle Project
Christine Shih of the News Revenue Hub
Maria Archangelo, Executive Director of The Philadelphia Public School Notebook
Matt Skibinski, Lenfest Institute
Matt DeRienzo, executive director of the Local Independent Online News Publishers
Jay Senter, editor and publisher of the Shawnee Mission Post
This workshop is being hosted by the Center for Cooperative Media at Montclair State University in partnership with the Local Independent Online News (LION) Publishers group. Attendees will also learn more about how members of LION Publishers are diversifying revenue, as well as benefits of membership in the organization.
Note that the cost of the ticket will include a light breakfast and lunch.
For more information, please contact the Center at info@centerforcooperativemedia.org.
TRANSPORTATION DETAILS
If you are driving: The workshop will be held in the School of Communication and Media at Montclair State University. Park in the Red Hawk Parking Deck on the campus of Montclair State University. We'll give you a pass so parking will be free. From there you can walk to the School of Communication and Media; exit out of the parking deck on the 4th floor and walk straight ahead on to campus; you'll see construction directly in front of you. Veer along the walking path to the left of the construction and follow the path that hugs the construction fence straight back. The School of Communication and Media Building will be ahead and to the left at the end of the path.
If you take the train: On NJ Transit, take the Montclair-Boonton Line and get off at Montclair Heights, NOT at the Montclair State University stop. (There are several stops in Montclair.) Coming off the train, you will make a right onto Normal Avenue and cross the street, walking on the edge of campus. Make a left on College Avenue and walk on to campus. You'll pass our Red Hawk statue and College Hall, which is under construction, on your right. After you walk past College Hall, follow the walking path that veers right and hugs the construction fence; follow that path straight back and the School of Communication and Media Building will be ahead and to the left at the end of the path.
If you are flying in: Newark Liberty International Airport (EWR) is the closest airport. If flying in to Newark doesn't work for you, you could also fly in to NYC and drive or take public transit in to New Jersey.
HOTEL
There are many hotel options in the Montclair area, and of course many more in NYC if you plan to stay there.
For those looking for a hotel close to campus, we recommend La Quinta Inn & Suites Clinton/Rutherford at 265 NJ-3, Clifton, NJ 07014; the phone is 866-527-1498. We have a block of rooms reserved at La Quinta for $119 a night plus tax until March 15; when you call to make a reservation, reference the Reader Revenue workshop.
SPONSORS


Organizer Center for Cooperative Media
Organizer of Reader Revenue: Building a business with your audience
The mission of the Center for Cooperative Media is to grow and strengthen local journalism, and in doing so serve New Jersey citizens.
The Center is a grant-funded program of the School of Communication and Media at Montclair State University. The Center is supported with funding from Montclair State University, John S. and James L. Knight Foundation, the Geraldine R. Dodge Foundation, Democracy Fund, the New Jersey Local News Lab (a partnership of the Geraldine R. Dodge Foundation, Democracy Fund, and Community Foundation of New Jersey), and the Abrams Foundation. For more information, visit CenterforCooperativeMedia.org.
Please note that while we don't and would never sell your data or information, we do share some of the information collected for various events with event organizers for planning and promotional purposes, and we add all people who sign up for our events to our events email list.


