Event: Reach New Customers Online
Speaker: Google - The Digital Garage
Time: 2.00pm - 2.45pm
Location: Seminar Room 1
Take the next step and make your business more visible online so that new customers
can find you. Understand the cornerstones of digital marketing, and learn how to use
online marketing tools to reach prospective customers.
The Digital Garage, a major new skills programme from Google, is the place where
anyone can come to give themselves a digital tune-up -- to pick up the skills they need to
make the most of the web, and grow their business or career.
We have worked with a wide range of government, education and industry partners to
produce the programme, which focuses on key digital marketing skills, from how to build
and optimise a high-performing website, to being found online, managing your presence
through social media, and tracking performance. The full training programme is
delivered online, through interactive bite-sized lessons, and we supplement it with
in-person training at our pop-up Digital Garages and events around the country. All
training is provided free of charge and covers an objective range of industry platforms
and products. Individuals who complete the full learning course online will receive a
certificate endorsed by Google and the IAB Europe .