Skip Main Navigation
Page Content

Save This Event

Event Saved

Rakuten: How to Promote Global Innovation

Center on Japanese Economy and Business, Columbia Business School

Tuesday, October 30, 2018 from 12:30 PM to 2:00 PM (EDT)

Rakuten: How to Promote Global Innovation

Ticket Information

Type End Quantity
General   more info Oct 29, 2018 Free  

Share Rakuten: How to Promote Global Innovation

Event Details

CJEB welcomes you to a lunchtime "zadankai" seminar:

Rakuten: How to Promote Global Innovation


Yaz Iida 
President, Rakuten USA, Inc. 

Moderated by:
David Weinstein
Carl S. Shoup Professor of the Japanese Economy, Columbia University


What you’ll learn:

  • The history of Rakuten, a global eCommerce company from Japan whose U.S. pursuits include popular cashback website Ebates 

  • How Rakuten is developing its brand in the U.S., such as through partnerships with the Golden State Warriors and Spartan Race

  • The company’s current innovations and long-term strategies for growth



Yaz Iida is President of Rakuten USA, Inc., the American regional headquarters of global innovation company Rakuten Inc.

Yaz has held senior-level positions at a number of global brands including Gillette, Disney, and Dyson. As President of Dyson, he led the company from an unrecognized consumer electronics company to becoming the number one vacuum cleaner brand in Japan.

Yaz holds a B.A. in Law from Nihon University, a B.B.A. in Marketing from Portland State University, and an M.B.A. from Nihon University Graduate School of Business.

Yaz is a big baseball fan and played competitively in Japan. He is an enthusiastic sports fan and cheers on his local northern California teams – especially the Golden State Warriors!

Yaz is the driving force behind Rakuten’s success in the Americas region following the company’s acquisition of LinkShare in 2005. Now called Rakuten Marketing, the now global ad tech company launched Rakuten’s presence in the United States.


Under Yaz’s leadership from Rakuten’s Americas regional headquarters in Silicon Valley, the company is accelerating its growth through acquisitions and investments. The company has embarked on strategic partnerships with major brands in the U.S., including the multinational retailer Walmart and the reigning NBA Champion, the Golden State Warriors, as their first-ever jersey-badge partner.

Today, with more than 3,000 employees across North and South America and millions of members and business clients, Rakuten delivers consumer and business offerings that span rewards, ecommerce, marketing services and data.


Lunch will be served. Advance registration is required. 

General Contact: Taylor Cook,


Please kindly note the following:

  • Registration will begin at 12:00 pm. All guests must be seated by 12:30 pm. 
  • Please arrive early as seating will be filled on a first-come, first-served basis. The registration does not guarantee your admission. 
  • Your presence at this event indicates your willingness to appear in any photos or videos produced by Columbia and by third parties. If this is an issue, please let us know. Thank you.
Have questions about Rakuten: How to Promote Global Innovation? Contact Center on Japanese Economy and Business, Columbia Business School

Save This Event

Event Saved

When & Where

Room 303, Uris Hall, Columbia Business School
3022 Broadway
New York, NY

Tuesday, October 30, 2018 from 12:30 PM to 2:00 PM (EDT)

  Add to my calendar


Center on Japanese Economy and Business, Columbia Business School

Established at Columbia Business School in 1986 under the direction of Professor Hugh Patrick, the Center on Japanese Economy and Business (CJEB) promotes knowledge and understanding of Japanese business and economics in an international context. The Center is a research organization widely recognized for its international programs, which provide prominent speakers from the public and private sectors a forum for collaboration and reflection on Japan, the United States and the global economy. For more information, go to

  Contact the Organizer

Interested in hosting your own event?

Join millions of people on Eventbrite.

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.