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Raiz Project X Natura ICFF Cocktail Evening

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Natura Brasil

240 Elizabeth Street

New York, NY 10012

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You are invited to an evening of cocktails, discussion, and celebration of Brazilian design at Natura's Soho store. Join Raiz Project designers Holaria, Ricardo Rodrigues, and Sergio Matos on May 21 and keep an eye out for their booths at ICFF! ALL NATURA PRODUCTS WILL BE DISCOUNTED 15% OFF.

To RSVP, email ANDREWJOSEPHPR@GMAIL.COM

ABOUT THE DESIGNERS

Holaria

Pottery, in Portuguese, is the place or activity of making ceramics.

Holos in Greek means "everything."

We unite these two concepts to create the Holaria. A brand that uses porcelain as raw material and support for its creations, telling stories through objects.

Ricardo Rodrigues

Created by Ricardo Rodrigues, Studio NDT Brazil is located in Bassitt Bady, a small town in Sao Paulo, Brazil. Rodrigues draws inspiration from nature and fine-tuned his design skills by studying in Germany, France and Italy.

Sergio Matos

The path - since the studio's opening in 2010 - has won national and international awards and collaborates to strengthen the image of Brazilian design. It opens routes for the diffusion of knowledge, where the union of the design with the craftsmanship results in consultancies directed to the artisan communities. Each experience creates entrepreneurial opportunities and rescues individual and collective dreams. It further strengthens belief in the inherited abilities of the ancestors and projects self-esteem as fuel to enhance the treasures that are at the fingertips, in the palm of the hands.


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Natura Brasil

240 Elizabeth Street

New York, NY 10012

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