$299 – $450

RAIN Podcast Business Summit 2019

Event Information

Share this event

Date and Time

Location

Location

New World Stages

340 West 50th Street

New York, NY 10019

View Map

Refund Policy

Refund Policy

No Refunds

Event description

Description

Welcome to the 3rd Annual Podcast Business Summit! Please join us for this important and dynamic industry event.

8:00am: CHECK-IN and LIGHT NETWORKING BREAKFAST

9:00am: STAGE PROGRAM BEGINS

1:00pm: STAGE PROGRAM ENDS

1:00 - 2:00pm: LIGHT NETWORKING LUNCH

See the detailed agenda below




AGENDA

-- 8:00 --

CHECK-IN, NETWORKING, LIGHT BREAKFAST

-- 9:00 --

WELCOME

Brad Hill (President, RAIN) and Kurt Hanson (Founder, RAIN and Founder/CEO, AccuRadio)

-- 9:05 --

KEYNOTE INTERVIEW

Zack Reneau-Wedeen (Founder and Head of Product, Google Podcasts)

with Steve Pratt (Principal and Co-owner,Pacific Content)

Last year Google introduced a new podcast app and a startling vision for growing the audience: "Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years," says Zack Reneau-Wedeen, the founding developer of Google's mission. This keynote interview will explore his comprehensive vision of bringing on-demand audio to everyone.

-- 9:35 --

DISCUSSION

Brand Perspective: A Conversation with American Express

Joe Bihlmier (Vice President, Global Media, American Express)

with Gina Garrubbo (President & CEO, National Public Media)

In a time when competition for consumer attention is stiffer than ever, brands are finding podcasts to be an effective way to develop a one-to-one connection with audiences. American Express, a brand that already commands significant audience attention, has turned to podcasts to raise awareness about its global brand platform and commitment to customers – individual and commercial – and to connect on a more personal level. Gina Garrubbo, the CEO of NPR’s sponsorship subsidiary, sits down with Joe Bihlmier, Vice President of Global Media at American Express, to discuss how the global payments brand leveraged their sponsorship of NPR’s How I Built This into a cross-platform campaign including digital extensions and live events, and how audio fits into their broader marketing strategy.

-- 9:55 --

FIRESIDE CHAT

Conal Byrne (President, iHeartPodcast Network)

with Jaclyn Peiser (Media Reporter, the New York Times)

An illuminating chat with the leader of one of the most successful podcast publishers whose programs are downloaded and streamed over 60-million times a month.

-- 10:15 --

PANEL

The Future of Podcast Measurement

With time spent listening to podcasts more than doubled since 2014 and podcast ad revenue expected to hit $659M by 2020 according to the IAB/PwC Podcast Revenue Study, many in the industry are committed to further advancing podcast measurement beyond the download metric. With lessons learned in digital still fresh, debate over the best solution for all stakeholders – including podcast listeners – has begun. Some of the most active and vocal participants in this conversation meet on the RAIN stage to discuss the key issues on the table, how metrics play into the growth potential of this medium, the balance of user privacy and what’s on the horizon for 2019.

  • James Cridland (Editor, Podnews.net)
  • Kerri Hoffman (CEO, PRX and PRI)
  • Joel Sucherman (Vice President, New Platform Partnerships, NPR)
  • Sharon Taylor (CEO, Omny Studio)

-- 10:55 --

NETWORKING BREAK

-- 11:25 --

SPOTLIGHT CONVERSATION

Jarl Mohn (President and CEO, NPR)

The chief executive of NPR shines light on the future of on-demand audio as a mainstream media category.

-- 11:40 --

PANEL

Podcast Marketing for Every Buyer

Live host-read sponsorship messages are the traditional podcast advertising format. But an array of advertising solutions, formats, pricing models, and technology have developed to serve different marketing needs and expand the range of buyers. In 2017, host-read ads represented 70% of revenue, leaving room for pre-recorded ads. 42% of podcast revenue came from sponsor messages automatically injected into current and past shows. Programmatic audio is entering the podcast realm. Branded podcasting grew from 1.5% to 6.5% in a year. This panel explores and untangles how podcasting serves marketers of all types.

  • Carolyn Walker (CEO, Managing Partner, Response Marketing)
  • Erik Barraud (SVP Product, AdsWizz)
  • Stephanie Donovan (SVP Publisher Sales, North America, Triton Digital)
  • Ken Lagana (VP and Head of Sales, Panoply Media)

-- 12:15 --

"Flash Briefing" of unreleased Share of Ear data and 2019 Infinite Dial preview

with Tom Webster, (SVP, Strastegy and Marketing, Edison Research)

-- 12:25 --

PANEL

Beyond True Crime: Podcast Programming Trends

If it is fair to say that "Serial" started the modern podcast period, its influence established True Crime as a stock and steadfast category for new show development. But as high-quality podcast creation expands in many directions, which up-and-coming categories are exciting listeners and advertisers? This panel discusses how decisions are made, and what show types are trending.

  • Maggie McGuire (CEO, Pinna)
  • Korri Kolesa (Chief Revenue Officer, Midroll Media)
  • Francesco Baschieri (President, Voxnest)
  • Velvet Beard (VP Products, Podtrac)

-- 1:00 --

NETWORKING WITH LIGHT LUNCH

For more details, visit http://podcastbusinesssummit.com/

Share with friends

Date and Time

Location

New World Stages

340 West 50th Street

New York, NY 10019

View Map

Refund Policy

No Refunds

Save This Event

Event Saved