Rady Executive Breakfast Series - Hector Lujan, CEO, Reiter Affiliated Comp...

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Zoom - Virtual

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Join Rady alumni, students, faculty, and staff for the next Rady Executive Breakfast Series. In this series, business leaders and senior executives will present on specific industry-related topics. Enjoy our first virtual Executive Breakfst series with Hector Lujan, CEO, Reiter Affiliated Companies.


Speaker: Hector Lujan, CEO, Reiter Affiliated Companies

Hector Luján is the CEO of privately held Reiter Affiliated Companies (RAC), an exclusive grower of Driscoll’s Berries. Hector has collaborated with local growers worldwide and played an important role in RAC’s expansion beyond the U.S. into Mexico, Canada, Portugal, Spain, Morocco, and now China.

A key player in the food supply chain and an important proponent of the farm modernization act, Hector has successfully led RAC during this pandemic with an international, mutually beneficial focus.

Born in Tijuana, Mexico, Hector holds a bachelor’s degree in business administration from the Tecnologico de Monterrey. He began his journey working at Bionova Fresh a subsidiary of Grupo Pulsar as Operations Manager in their farming and marketing companies, later overseeing Berrymex, an affiliate of RAC. He came up through the ranks to become Reiter’s CEO in 2017, after serving as COO. He was a founding member of the Mexican Berry Exporters Association, serving for two years as their vice president.

Hector was recently named one of the 100 Most Influential Mexican Leaders worldwide by the Mexican Magazine Lideres Mexicanos and in the past, listed as one of the 40 under 40 by Expansion Magazine in Mexico

Currently, Hector serves as a Board Member for the United Fresh Produce Association Grower/ Shipper Committee, Reiter Affiliated Companies, the National Processed Raspberry Council, and the State of Baja California Red Cross as well as Crane Country Day School in Santa Barbara.


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Zoom - Virtual

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Organizer Rady School of Management

Organizer of Rady Executive Breakfast Series - Hector Lujan, CEO, Reiter Affiliated Companies

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