R/ADWEEK 2019: RIT MAGIC Spell Studios

Event Information

Share this event

Date and Time

Location

Location

RIT MAGIC Spell Studios

300 Lomb Memorial Dr

Rochester, NY 14623

View Map

Refund Policy

Refund Policy

Refunds up to 1 day before event

Event description

Description

R/ADWEEK 2019


MAGIC Spell Studios


Title: New tech. New facility. New standard


Presenter: A mix of faculty, students and pros


Description:

There’s a brand new facility in Rochester enabling students and companies alike to utilize and interact with cutting edge technology. To celebrate the opening of such a game-changing place, we invite the whole advertising community to come experience MAGIC SPELL STUDIOS with tours, technical talks, RIT student demos, and a couple of special AR and VR experiences by Optic Sky Productions.

You’ll get a behind the scenes look at the cutting edge new space and see how you might be able to utilize it in your work. Plus you’ll walk away with some tips, tricks, and inspiration.

Demos to include:

  1. Wegmans Theater - Experience the cutting edge capabilities of the Dolby Atmos enabled theater and check out some amazing student work on the big screen.
  2. Baselight Color Correction suite and Sound Mixing facility - Each of the two suites will have students and RIT faculty giving crash courses in color correction and sound mixing. Even if it’s not your day job, you’ll get a ton out of seeing Baselight and Pro Tools in action.
  3. Sound Stage West- Join Optic Sky Productions as they bring a new evolution of reality to the advertising world with AR/VR! Be a part of a connected brand experience with AR-enabled print advertising as well as a hyper-reality VR client walkthrough! You’ll experience how AR/VR will be the next evolution of advertising.
  4. Sound Stage East– Check out Mountain House Media, a local production company and resident of MAGIC’s Collaborative Partners Suite, and see how they’ve been using the stage!
  5. Plus additional video games student demos throughout the space.


Food: Food and cash bar


Interested in a week-long pass or want to pay for a larger amount of tickets by check? Email president@rafconnect.org


Be sure to check out the other great events taking place throughout R/ADWEEK 2019.


Date and Time

Location

RIT MAGIC Spell Studios

300 Lomb Memorial Dr

Rochester, NY 14623

View Map

Refund Policy

Refunds up to 1 day before event

Save This Event

Event Saved