R/ADWEEK 2019: Lunch & Learn with Helen & Gertrude

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Helen & Gertrude

127 Railroad Street

Suite 210

Rochester, NY 14609

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Refunds up to 1 day before event

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R/ADWEEK 2019


Lunch & Learn with Helen & Gertrude

Title: No One Cares About Likes And Shares

How to Measure, Analyze, and Evolve Your Paid Social Media Metric

Presenter: Becca Post, Co-Founder & CEO and Leire Bascaran, Co-founder & Chief of Strategy


Description:

“Holy sh!t, we reached ONE MILLION FOLLOWERS!” said no one ever who’s deep in the paid social media world. And that’s because there are much more informed and insightful benchmarks to measure your content’s success. Or, when it comes to influencers, it shouldn’t be about how many followers they obtained for your brand or how many likes or shares their posts received. It’s about purchasing lift!


You see, there’s a story behind social data. A certain way to interpret, analyze, and adapt. We invite you to sit down with a sub and enjoy storytime with us here at Helen & Gertrude.

You’ll be able to tell your co-workers:

  1. Which metrics to pull on your social content (and why)

  2. How to evaluate those metrics

  3. How to continuously improve and optimize


Food: Lunch will be provided to all attendees.


Interested in a week-long pass or want to pay for a larger amount of tickets by check? Email president@rafconnect.org




Be sure to check out the other great events taking place throughout R/ADWEEK 2019.


Date and Time

Location

Helen & Gertrude

127 Railroad Street

Suite 210

Rochester, NY 14609

View Map

Refund Policy

Refunds up to 1 day before event

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