Former Peterborough resident, Forest Gumption, returns to celebrate the release of his EP "Lofi Til I Die." Meanwhile, long time friend Will Campbell, launches a new campaign for his breakdance clothing line Quiet Confidance Apparel.

More info: https://www.bestptbo.com/upcomingevents/qclofi

Quiet Confidance aka “QC” is a lifestyle apparel brand that was first introduced by founder Will Campbell in 2016. As a hip hop streetstyle dancer/breaker from Peterborough, Ontario Will felt that it was necessary to have custom made garments that suited the hip hop/streetstyle lifestyle. He wanted something that he could dance in when he travelled to different battles across Ontario and Quebec, and apparel that would help him stand out from the rest of the crowd.

Will came up with the name Quiet Confidance by thinking of the feeling you get when you dance. When dancing, if you are in the right state of mind, you are calm, collected, and confident in your ability to do your best on the floor. He thought that incorporating the word “dance” somehow into his brand would be catchy and resonate with his friends and supporters.

From there he started to sketch different emblems that resembled a “Q” and a “C” while coming up with logo’s that he envisioned on clothing. Playing off the motif of being quiet, he started to use his personal social media pages to hashtag “QC”, and “Quiet” as marketing for his brand.

Going into January of 2020 Will thought it was crucial to release his product. Through trial and error and with the design help of Monique Parlevliet, Will found three logos that he felt best represented his brand. Ultimately these three logos will be on the first line released from Quiet Confidance Apparel.

On February 21st, 2020 starting at 8pm at the Gordon Best Theatre, the first line from Quiet Confidance Apparel will be available with a limited supply of t-shirts for sale.