Quick Win Ideation Workshop

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Date and time

Location

Whitechapel Gallery

77-82 Whitechapel High Street

London

E1 7QX

United Kingdom

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Description

Quick Win Ideation Workshop

A free half-day workshop on how to generate consumer-led ideas
fast with high impact and little investment

When? Wednesday 5 December 2012, 13.30 - 17.30
Where? Whitechapel Gallery, London E1

We all know how difficult innovation is to get right. So come and find out how to develop product ideas that require comparatively little up front investment and that are loved by consumers.

We've analysed a large number of great quick win innovations found on supermarket shelves to identify the key success factors. We'll share these findings with you and will give you 9 tools to take away that could really put some fuel into your NPD programme.


What will you get out of it?

Attending this workshop will help you to:

  • Generate product ideas that require little up front investment and that are loved by consumers
  • Look at your own marketplace with fresh eyes
  • Spot quick win opportunities and gaps and identify the key success factors of quick win innovations
  • Run and evaluate your own idea generation session
  • Use easy ideation tools that are immediately actionable
  • Get inspiration from participants from other companies

Who should attend?

This workshop is only open to decision makers responsible for new product development, innovation, marketing, design or consumer insight.

There are 12 places available. Places are free and offered on a first come, first served basis. For more information please contact Judith Jansen on 01275 332296, judith@reachbrands.co.uk or visit www.reachbrands.co.uk.


What others say about the workshop:

"An eye opener on how to get some great idea generation in a timely manner."

Valerie Kubala, Global Innovation Manager, Tata Global Beverages


"Simply understood, extremely useful tools, great tips on how to run and evaluate an ideas session."

Ashley Mawhinney, Brand Manager, PepsiCo


"Great use of half day to get very easy and relevant techniques to improve our ideation."

Erik Hellan, Innovation & NPD Manager, AB World Foods