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Quarterly Luncheon with Ross Bernstein

VA Council of CEOs

Thursday, March 26, 2020 from 12:00 PM to 1:30 PM (EDT)

Registration Information

Registration Type Sales End Price Fee Quantity
VACEOs Members - March 26 Luncheon
Luncheon for VACEOs Members
Mar 25, 2020 Free $0.00
VACEOs Sponsors - March 26 Luncheon
Luncheon for representatives from sponsor organizations
Mar 25, 2020 Free $0.00
CEO guests - March 26 Luncheon
Non-member CEOs interested in learning more about membership are welcome
Mar 25, 2020 $95.00 $0.00

Event Details

Virginia Council of CEOs Quarterly Luncheon - Ross Bernstein

Agenda - March 26, 2020

11:15 - 11:55 a.m.  Check-in and social time

12:00 - 1:30 p.m.   Lunch and program

Program and Presenter

“The Champion’s Code: Building Relationships Through Life Lessons of Integrity and

Accountability from the Sports World to the Business World”

The best-selling author of nearly 50 sports books, Ross Bernstein is an award-winning peak

performance hall of fame business speaker who's keynoted conferences for Fortune 500

companies on all seven continents and has been featured on CNN, ESPN, Fox News, and

“CBS This Morning,” as well as in the Wall Street Journal, New York Times and USA Today.

Ross' program is all about the DNA of what makes champions in sports so unique and how

that relates to business. It’s based on a series of books he wrote in which he was able to

interview more than 1,000 professional athletes and coaches that all had one thing in

common — they were all members of championship teams. In his research he concluded

that the same metrics and characteristics that were common among champions in sports,

were also common among peak performers in business. There are reasons certain teams win

consistently, whereas others don't... and Ross explains why. It's based largely on the "Good

to Great" concept of how the best companies are able to separate themselves from the rest

of the pack through servant leadership, by creating a culture of excellence, by developing

deeper relationships, and by giving extraordinary customer service. Ross weaves sports

stories, about the DNA of champions, along with stories of companies who he has worked

with around the world — and shares best practice ideas on ways to overcome disruption,

while ultimately building stronger relationships. At the core of his message is the simple

fact that we like to do business with people who we trust, who we like, and who just “get it”


In an engaging, provocative, and visually entertaining style, Ross will use inspirational stories

and poignant life lessons from the world of sports to show attendees how to:

• Create a “culture of excellence” by giving extraordinary customer service...

• Generate momentum by utilizing the "currency of karma"...

• Follow their moral compasses to win "the right way," with respect, ethics, and integrity...

• Be better leaders and create more "buy-in" by embracing change and failure...

• Evolve from "order takers" to "trusted partners" by enhancing the quality of their


About VA Council of CEOs

The Virginia Council of CEOs, a non-profit association that serves small and mid-sized business CEOs by connecting them so that they can learn from and with each other. VACEOs members connect through highly effective peer roundtables and exclusive learning events.

Interested in learning more? Just follow the leaders.

What About Guests?

The Council is a safe haven for CEOs, and as our events are limited to CEO members and sponsors. Qualified CEOs who are interested in membership are welcome. Contact us to arrange a visit.

May I Bring a non-CEO Guest?

Generally, no. Our events are for members, sponsors, and prospective members only, unless specifically stated otherwise.

What is Safe Haven?

VACEOs members enjoy a unique "safe haven" culture. This means that we don't come to meetings like this one to sell, but to share and learn. Relationships come first.

Have questions about Quarterly Luncheon with Ross Bernstein? Contact VA Council of CEOs
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When & Where

Jepson Alumni Center
442 Westhampton Way
Richmond, VA 23229

Thursday, March 26, 2020 from 12:00 PM to 1:30 PM (EDT)

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