Free

Qualitative and Quantitative Methods Workshop @ UNAV MADRID

Event Information

Share this event

Date and Time

Location

Location

Universidad de Navarra - Campus de Madrid (Edificio Amigos - Aula1)

Calle Marquesado de Sta. Marta, 3

28027 Madrid

Spain

View Map

Event description
Qualitative, Quantitative and Multimodal Methods Workshop @ UNAV MADRID

About this Event

Workshop on Qualitative, Quantitative and Multimodal Methods for Social Science Research

Across the social sciences, scholars and practitioners are constantly adapting their approaches to deal with the open, dynamic and highly complex nature of our increasingly globalized world and its incessant transformations across time, space and place.

As myriads of interdependent, contextualized communities evolve in a scenario of constant connectivity, an incommensurable database of digital and/or multimodal content is rapidly building upon itself on a daily basis.

In parallel, corpora of data for social science research have become significantly larger and more diverse in nature, finally pushing many scholars to expand their boundaries in favour of a much needed transdisciplinarity.

This workshop explores methods for the systematic exploration, collection and analysis of digital and/or multimodal datasets, with the aim of offering new and adequate tools to researchers.

More specifically, the workshop is characterized by three sessions, focusing on:

1) the qualitative, critical analysis of social media data

2) the quantitative, corpus-based analysis of large collections of digital texts

3) social-semiotic approaches to multimodality

This workshop is addressed to students and scholars across the Social Sciences (i.e. Linguistics, Media and Communication, Political Science, Sociology, Anthropology).

In particular, those with an interest in analysing digital and/or multimodal data may be interested in attending.

The workshop will be set up interactively, with time for questions, discussion, and implementation.

Programme

9.00 – 11.00

Critical Discourse Studies and Digital Practices: Theory, Methods and Techniques

Eleonora Esposito

University of Navarra

11.00 – 11:30

Coffee Break

11:30 – 13:30

Corpus-Based Discourse Analysis: Methodology, Analysis, Interpretation

Antonio Fruttaldo

University of Naples 'L’Orientale'

13:30 – 15:00

Lunch Break

15:00 – 17:00

Perspectives on Multimodality: Foundations, Research and Analysis

Sole Alba Zollo

University of Naples “Federico II”

Useful Info

1) The event is open to all Students and Faculty of the University of Navarra as well as of other Spanish and International academic institutions.

2) The event is free-of-charge with limited seats available on a first-come-first-served basis.

3) A Coffee Break will be offered between sessions. Lunch is not provided but a Cafeteria is available on the premises.

4) No previous knowledge in any of the Methods presented is required. Materials will be e-mailed before the Workshop to registered attendees.

5) The language of the Workshop is English.

6) Bringing your laptop to the event is highly advisable.

7) Certificates of attendance can be e-mailed upon request.

Description of Workshop Sessions

Critical Discourse Studies and Digital Practices: Theory, Methods and Techniques

Eleonora Esposito

Across the Social Sciences, the value of investigating Social Media as a site for the (re-)formation and consumption of information, values and worldviews is widely recognised. At the same time, using digital data in social research requires new and adequate analytical models which are currently still under development.

This workshop will offer an introduction to an emerging critical paradigm for the investigation of Social Media data, namely the Social Media Critical Discourse Studies (SM – CDS) approach.

To start, the workshop will focus on the theoretical implications of a critical, multimodal and context-dependent approach to Social Media, introducing the audience to key readings and authors in the area as well as paying particular attention to gaps in existing literature.

Secondly, it will highlight the main methodological challenges posed by Social Media platforms as sources of data, such as: selecting and collecting representative data from the cybersphere; performing systematic observations to account for media and genre specific contexts of communication; and dealing with the fleeting nature of both data and platforms and with the inherent non‐linearity of the participatory web.

Lastly, the workshop will provide an overview of free-to-use and commercial tools and software for the analysis of Social Media data, providing examples of their application in previous research.

Corpus-Based Discourse Analysis: Methodology, Analysis, Interpretation

Antonio Fruttaldo

The workshop will offer a basic introduction to corpus linguistics to anyone interested in working with linguistic corpora and other large collections of text. The workshop aims to give a hands-on introduction to corpus linguistics with particular attention to those who are new to corpus methods.

First, the workshop will illustrate how to access online/offline corpora and discuss the main corpus linguistic output methods (concordances, frequency lists, and collocation displays) that can be used in analysing the data. Different concordance tools will be illustrated (i.e. AntConc, Lancsbox, CQPweb, WordSmith Tools, Sketch Engine) for the hands-on part. An overview of existing corpora will also be provided. Lastly, the workshop will discuss some examples of previous research that showcases how corpus-based discourse analysis can be used in analysing given forms of discourse.

By the end of this course, participants will have learned about basic premises and tools in corpus linguistics, will have practised to generate and analyse frequency lists, concordances and collocates using different software and will have familiarised with some basic statistical measures in the interpretation of the data.

Perspectives on Multimodality: Foundations, Research and Analysis

Sole Alba Zollo

The workshop aims at introducing participants the main tools for multimodal analysis and provide practice in using them, exploring the modes and media of contemporary communication and analysing a broad range of different genres.

Firstly, we will explore the key concepts of Kress and van Leeuwen’s social semiotic approach to multimodality and show how they can be applied to the analysis of visual meaning. The main meaning functions of the visual mode are introduced: representational, interpersonal and compositional.

The second part of the workshop will focus on multimodal texts used in particular contexts (institutional, political and educational) and for specific purposes (informative, promotional, pedagogical, etc.). Our focus will be on the meaning potentials of composition and layout. In addition, we will offer some guidelines for analysing communication and learning with digital technologies by presenting samples of digital texts retrieved from institutional websites, professional blogs and social media platforms.

Lastly, we will also discuss some of the limitations of this approach and how it can be strengthened by drawing on other theories and academic disciplines.

Convenors

Eleonora Esposito

Eleonora is Marie Skłodowska-Curie Research Fellow at the University of Navarra (Spain).

Her research interests are in the field of Language, Politics, Gender and Society in the European Union and in the Anglophone Caribbean, investigated in the light of Multimodal Critical Discourse Studies.

In her Marie-Curie funded project she is exploring new theoretical perspectives and integrated methodologies for the critical investigation of Social Media Discourses, with a specific focus on digital hostility and misogyny.

Antonio Fruttaldo

Antonio holds a PhD in English for Special Purposes (ESP) from the University of Naples Federico II. His research interests lie in the intersections between different methodological approaches, such as Corpus Linguistics, (Critical) Discourse Analysis, and Genre Analysis (among others).

He is currently Assistant Professor at the University of Naples “L’Orientale”. His research has mainly focused on Media Discourse. His most recent contributions include: “In the ‘Mist’ of an Amplification Spiral: The Case of the ‘Great Smog of London’” (2019); “Contrasting News Values in Newspaper Articles and Social Media: A Discursive Approach to the US Ruling on Same-Sex Marriage” (2019); “(Re)Translating Culture-Bound Elements in Gomorrah – The Series” (2018); and News Discourse and Digital Currents: A Corpus-Based Genre Analysis of News Tickers (2017).

Sole Alba Zollo

Sole Alba is Lecturer in English Linguistics and Communication at the University of Naples “Federico II” (Italy). She holds a PhD in English for Special Purposes (ESP) from the University of Naples “Federico II”.

Her research interests include: human rights discourse, multimodal critical discourse analysis in institutional contexts, rhetoric and visual argumentation, the language of tourism, education and social media, new literacies, and communication strategies in women’s writings between '700 e '800.

Share with friends

Date and Time

Location

Universidad de Navarra - Campus de Madrid (Edificio Amigos - Aula1)

Calle Marquesado de Sta. Marta, 3

28027 Madrid

Spain

View Map

Save This Event

Event Saved