£0 – £150

QS Student Recruitment & Marketing Forum

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Location

The British Library

96 Euston Road

London

NW1 2DB

United Kingdom

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No Refunds

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EVENT OVERVIEW

In this one-day event we hope to bring together university and business school decision makers, senior student recruitment and marketing experts, along with solution-providers in an open space. We will explore the current opportunities and challenges being faced by postgraduate admissions and marketing teams from UK and EU institutions – Chatham House Rules apply.

Through presentations, interactive sessions and panels we’ll consider the theme of maximising your yield and winning in these changing times that we’re all facing.

Your key take-aways from the day will include:

Gain Key Insight

Gain unique insight into the best ways to engage with your target audience and build your web presence online. Also, learn about new and emerging international markets along with understanding current student movements.

Networking Opportunity
Network and build new relationships with colleagues from UK and EU postgraduate international student recruitment and marketing teams. It’s a great chance to share ideas on how to overcome common challenges.

Build Strategy
Learn about the key ways in which you can use the data and the resources you have to identify trends and build strategy. Through presentations and interactive sessions, you’ll gain insights on how to maximize your yield.



EVENT AGENDA

INTRODUCTORY SESSIONS

08.30- 09.00 : Welcome Registration + Refreshments

09.00 - 09.30: Introduction & Keynote - Speaker TBA

09.30 – 10.15: International Student Survey: What Drives Student Choices? - Patrick Whitfield QSES

10.15 - 10.30 : Coffee + Refreshments


BREAK-OUT SESSIONS

Track 1 - Winning Online

10:30 - 11.45 : Content truly is King (SEO, Hot Topics and how to engage) - Jo Redfern, Managing Director, Education Cubed + Case Study Guest

11:45 - 12:45 : How your web presence sets the agenda and benchmarking effectively - Richard Avery, Head of Product – QS Online + Case Study Guest

13:00 - 14:15 : Lunch

14:30 - 15:30 : Maximising your brand impact - Speaker TBA

15:30 - 15:45 : Coffee + Refreshments


Track 2 - Student Trends and Using Your Data

10:30 - 11.45 : Student Marketing -New Channels & New Challenges - Paras Fatnani, Global Events Marketing Director, QS + Case Study Guest

11:45 - 12:45 : Use your Data - Maximising the value of the data you have - Simon Pennington, Head of Innovation, QS + Case Study Guest

13:00 - 14:15 : Lunch

14:30 - 15:30 : Lead Management- Speaker TBA

15:30 - 15:45 : Coffee + Refreshments


SUMMARY AND CLOSING SESSIONS

15:45 - 16:45: Strategy Building Panel with Q&A - HEC Paris, Alliance Manchester Business School, Teesside University, Università Commerciale Luigi Bocconi, Strathclyde University Business School & moderated by Peter Macdonald COO, QS

16:45 - 17:15 : Review of Tracks presentations of key outcomes

17:15 - 17:30 : Awards & Closing

17:30 - 18:00 : Closing Drinks Reception


NETWORKING DINNER

18:00 to Late : Networking Dinner




QUESTIONS?

Do you have questions about the event? Please get in touch with Heather Addo - heather@qs.com for further information.








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Date and Time

Location

The British Library

96 Euston Road

London

NW1 2DB

United Kingdom

View Map

Refund Policy

No Refunds

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