QME-for-PhD-Students 2022

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QME-for-PhD-Students 2022

QME, with co-sponsor the Kilts Center for Marketing, is hosting its second annual QME seminar series specifically for PhD students.

By Kilts Center for Marketing

Date and time

Thursday, March 24, 2022 · 9 - 10am PDT

Location

Online

About this event

In the QME-for-PhD-Students seminars, authors of papers accepted at QME will present their work with an emphasis on the research process. The goal is to develop a better understanding and thorough appreciation of the “under the hood” of writing a paper. This includes any noteworthy discussions that came up during the review process. The QME-for-PhD-Students seminar will discuss the making of “Leveraging loyalty programs using competitor based targeting,” a QME paper by Wayne Taylor and Brett Hollenbeck. View the paper here.

Organized by

The James M. Kilts Center for Marketing advances marketing at Booth by facilitating faculty research, supporting innovation in Booth’s marketing curriculum, funding scholarships for MBA and PhD students, and creating engaging programs that enhance the careers of students, alumni, and other professionals.

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